VisitEngland, the national tourist board has announced the shortlist for Tourism Superstar 2016.
LONDON, 2016-1-6 — /Travel PR News/ — The tribute to tourism star players was launched in 2012 as part of English Tourism Week (this year running from 5 – 13 March) and is supported by the Daily Mirror.
The campaign recognises the dedication and passion of those working in the tourism industry, and is awarded to an individual who goes above and beyond the call of duty to ensure visitors to England have an unforgettable experience.
The shortlisted superstars are:
VisitEngland CEO, James Berresford said: “Showcasing the passion and commitment of highly skilled individuals within the English tourism industry, is precisely why Tourism Superstar 2016 will be a success. This award recognises the people on the ground who meet and greet visitors on a daily basis, and whose consistent vision and dedication ensures that visitors to England have an memorable and fulfilling experience.”
The Daily Mirror will host an online public vote from 16 January which shows a short film of all Tourism Superstar nominees. Readers will be able to vote for their favourite on www.mirror.co.uk
The winner will be announced during English Tourism Week and will be invited to accept their title at the VisitEngland Awards for Excellence which is being held during English Tourism Week.
Image: Top row: Diana Rosset; Dr John Bevan; Rachel Duffield; Allison Prin. Second row: Rob Beale; Lilian Groves; David Cameron-Young. Third row: Rose MacInnes; Alex McLennan; Aaron Orman; Tracy Slator.
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Press enquiries:
For more information please contact: Jenia Jeroh, Corporate Communications Manager (Communications and Tourism Affairs), on 020 7578 1482.
Notes to editor:
About VisitEngland
VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics. For corporate information see www.visitengland.com/biz and for consumer information see www.visitengland.com.
About Tourism Superstar
The initiative provides destination management organisations with the opportunity to participate for free in a national campaign which guarantees national media coverage. The campaign champions careers in tourism (for people of all ages) and promotes quality, customer service and excellence within England’s tourism industry. It importantly acknowledges that the industry is a people-facing, people-focused industry.
About English Tourism Week
English Tourism Week is led by the national tourist board, VisitEngland, and is an industry-wide initiative designed to shine a light on the importance of tourism in England. The industry as whole is worth £106billion to the UK economy and supports 2.6 million jobs. Hundreds of tourism organisations and businesses will be putting on events to celebrate English Tourism Week this year. For more information about English Tourism Week see www.englishtourismweek.co.uk
SOURCE: VisitEngland
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