Visit Maldives Teams Up with Liverpool FC to Dazzle Dubai During Arabian Travel Market 2025

(IN SHORT) Visit Maldives is launching a high-visibility campaign in collaboration with Liverpool Football Club to elevate the Maldives’ profile during Arabian Travel Market 2025. The campaign includes a striking taxi wrap activation in Dubai featuring LFC stars and Maldives visuals, and a dedicated LFC-themed zone at the Maldives stand at ATM 2025. Designed to captivate luxury travelers and football fans alike, the campaign uses Arabic messaging for stronger regional resonance. As the flagship event of the year, ATM 2025 offers an opportunity for Visit Maldives to strengthen trade and media ties while showcasing the Maldives as a premier destination for the Middle East market.

(PRESS RELEASE) MALE, Maldives, 2025-Apr-24 — /Travel PR News/ —Visit Maldives is set to make waves in the Middle Eastern market this spring through a high-impact partnership with Liverpool Football Club (LFC) at Arabian Travel Market (ATM) 2025. Aimed at elevating the Maldives’ visibility among luxury travelers and football fans alike, the campaign blends world-class tourism with Premier League passion to position the Maldives as a top-tier destination for Middle Eastern visitors.

Running through April and May 2025, the Dubai-wide taxi campaign will feature the city’s iconic green cabs adorned with vibrant Maldives imagery and recognizable LFC players, accompanied by bold Arabic messaging. The creative wraps aim to spark intrigue and forge emotional connections with local audiences by blending exotic Maldivian landscapes with football’s universal appeal.

At ATM Dubai 2025, Visit Maldives will unveil a dynamic LFC-themed zone at its exhibition stand. This immersive area will invite attendees to snap photos with life-size cutouts of their favorite Liverpool stars set against a dreamy Maldivian backdrop. Eye-catching graphics and branding will spotlight the strong partnership between Visit Maldives and LFC, adding to the buzz around the Maldives’ pavilion.

ATM 2025 has been named Visit Maldives’ flagship event of the year. The campaign is strategically designed to amplify the Maldives’ appeal across key Middle Eastern markets, foster stronger trade and media connections, and showcase the country’s diverse travel offerings—from barefoot luxury resorts to authentic local island experiences.

By linking the Maldives with a globally recognized football brand, this initiative aims to expand reach and spark fresh excitement for the destination among new demographics.

Media contact:
info@visitmaldives.com
+(960) 332 3228

SOURCE:MMPRC