TUI Blue Debuts Seaside Hot Spring Retreat in Xiamen as Chinese Expansion Hits Six Hotels

(IN SHORT) TUI Group unveils TUI Blue Xiamen Seaside Hot Spring—its sixth hotel in China—featuring 340 rooms and a “Beauty Spring” marine hot spring rich in beneficial minerals, located seven kilometres from Jimei Beach. Owner Chen Aiqin highlights the decade of dedication behind the property and anticipates a bright future under the TUI Blue banner. TUI Hotels & Resorts’ MD Artur Gerber emphasizes the brand’s swift expansion in China and its appeal to both global and local holidaymakers. Additionally, TUI will launch TUI Blue Keketuohai Sanbaisuo, its first ski resort in China’s Altay Region, offering 210 days of snow across 23 slopes (61 km) and planning for 80 trails (121 km). Since its first Chinese opening a year ago, TUI has grown to six hotels, with further leisure-brand openings planned.

(PRESS RELEASE) XIAMEN, 2025-Jul-9 — /Travel PR News/ — TUI Group is deepening its presence across Asia with the launch of its sixth Chinese property: TUI Blue Xiamen Seaside Hot Spring. Nestled in Jimei District on Xiamen’s southeastern coast—just seven kilometres from the white sands of Jimei Beach—this 340-room resort invites guests to unwind in naturally sourced “Beauty Spring” seawater. Rich in calcium, magnesium, iron and dozens of health-boosting trace minerals, the hot springs offer an authentic marine wellness experience.

Chen Aiqin, President of Yongtongchang Group and proprietor of the resort, reflected on the decade-long journey: “We poured our passion, dreams and expertise into this hotel, forging a legacy we’re immensely proud of. Transitioning to the TUI Blue brand marks a new era for Xiamen’s tourism scene. Together with TUI, we’re poised to write our next chapter and bring vibrant new energy to this beautiful region.”

Artur Gerber, Managing Director of TUI Hotels & Resorts, welcomed the addition: “We’re thrilled to grow our TUI Blue family with this unique seaside hot spring destination. Thanks to our partners’ trust, we’re rapidly expanding in China—creating fresh holiday experiences for both international travellers and domestic guests.”

Later this year, TUI Blue will also introduce its first Chinese ski resort: TUI Blue Keketuohai Sanbaisuo in the Altay Region. Boasting Asia’s longest snow season, the neighbouring Keketuohai ski area operates 210 days annually across 23 slopes (61 km) with plans to develop 80 trails totaling 121 km.

Since debuting its first Blue-branded hotel in China just one year ago, TUI Hotels & Resorts has opened six properties—including one under its leisure-focused Suneo imprint—with more openings slated in the months and years ahead.

Media contact:

Natascha Kreye
+49 (0)511 566 6029
natascha.kreye@tui.com

SOURCE: TUI Group