TravelClick: Transient Bookings Continue to be Main Factor in Hotel Growth in 2013

As Hotel Growth Remains Steady, Group Falls Flat

NEW YORK, 2013-06-12 — /travelprnews.com/ — The transient segment, which consists of individual business and leisure travelers, remains the driving force behind both average daily rate (ADR) and committed occupancy growth in 2013, according to data from the May 2013 TravelClick North American Hospitality Review (NAHR).

“The outlook for occupancy and ADR continues to be positive across both group and transient segments,” said Tim Hart, executive vice president, business intelligence, TravelClick. “Group demand pace for the balance of 2013 has not kept up with last year, but transient demand is taking up the slack and driving strong performance heading into the summer months.”

12 Month Outlook (April 2013 – March 2014)

When looking at the next 12 months (May 2013 – April 2014), overall committed occupancy is up 3.3 percent versus this time last year, and ADR is up 3.6 percent based on reservations currently on the books.

Transient bookings are up 5.8 percent year-over-year and ADR is up 3.9 percent. The transient leisure segment is particularly strong, with occupancy increases of 4.6 percent and an ADR increase of 4.8 percent, compared to last year. The transient business segment is experiencing strong occupancy growth, up 7.0 percent, and more moderate ADR growth, up 2.9 percent year-over-year.

The group segment is showing an occupancy increase of 1.7 percent and an ADR gain of 3.1 percent compared to this time last year.

*Q3 data broken down by month is available by request

*Q3 data broken down by month is available by request

“The advance booking data for the third quarter indicates that overall occupancy and ADR growth will continue to be strong through the summer,” adds Hart “Leisure demand is a very important driver of performance over the summer months, so it is good to see that the current leisure segment outlook for the third quarter is so positive, with room nights booked for the third quarter currently up 7.9 percent.”

TravelClick May NAHR.pdf

TravelClick (TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.