Bangkok, 2013-01-14 — /travelprnews.com/ — The Pacific Asia Travel Association (PATA) is pleased to announce Travel Channel International as a new PATA Preferred Partner. Owned by Scripps Networks Interactive, the Travel Channel is the world’s leading international travel broadcaster, transmitting 24 hours a day in 21 languages to 130 countries in Europe, the Middle East, Africa and Asia Pacific. It is based in London.
The partnership will enable PATA and Travel Channel International to collaborate on brand-building opportunities at major events such as PATA Annual Conference, PATA Travel Mart and PATA Hub City Forums. The partnership allows both parties to share data including research, statistics and analysis and to develop joint consumer and industry surveys and reports.
PATA CEO Mr Martin J Craigs, said: “Our mutually beneficial partnership with Travel Channel International will give our members special access to exciting programmes and great insights during PATA events. Travel Channel presenters are well versed in addressing the latest trends affecting the travel industry such as luxury getaways, backpacking adventures, culinary holidays, green trips and more.”
The channel’s core programming includes World’s Greatest Motorcycle Rides, Inside Luxury Travel, Globe Trekker, Essential and Travel Today.
Mr Andrew Grieve, International Director of Advertising Sales and Marketing, Travel Channel, commented: “Asia Pacific is a fast growing region for the Travel Channel. We are all hugely excited about becoming part of the ground breaking PATA community.”
Together with PATA, Mr Andrew Grieve and Ms Negar Ghodstinat, International Advertising Sales, Travel Channel, will meet PATA members and friends during ATF2013, January 22-24 at booth A22.
PATA will also organise an informal travel industry networking event in Vientiane at 1800 hrs on Monday, January 21 at the Khop Chai Deu restaurant. At the event there will be an update on PATA’s Next Gen agenda for 2013, including advocacy, events and human capacity development. Click to view invitation card.
-ENDS-
About PATA
Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membership association, has achieved international acclaim by acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, leadership and events to its members, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to dozens of local PATA chapters worldwide. The chapters organise travel industry training and business development events. PATA’s ‘Next Generation’ mPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ mobile devices anywhere in the world. PATA’s headquarters is in Bangkok. Visit www.PATA.org.
About Travel Channel International
Travel Channel is the world’s leading international travel broadcaster, transmitting 24 hours a day in 21 languages to 130 countries across Europe, the Middle East, Africa and Asia-Pacific. Travel Channel International is part of Scripps Networks International, the global development arm of Scripps Networks Interactive, Inc. The company’s lifestyle media portfolio also comprises popular lifestyle television and internet brands Food Network, HGTV, DIY Network, Cooking Channel and country music network Great American Country.
More information can be found at www.travelchanneltv.com
Media Contact:
Parita Niemwongse Andrew Wishart
PATA Communications, Head of Marketing
Bangkok, Thailand Travel Channel International Ltd.
Tel: +66 2 658 2000 Tel: +44 (0)20 7034 2537
E-mail: communications@PATA.org E-mail:andrew.wishart@travelchannel.co.uk
Online newsroom: www.PATA.org/Press
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