Transforming Travel Sleep: Westin Partners with goop and Gwyneth Paltrow for New Wellness Series and Sleep Shop

(IN SHORT) Westin Hotels & Resorts, in partnership with goop, has introduced “Sleep Training for Grown-Ups,” a new three-part video series aimed at helping travelers optimize their sleep routines. The series—featuring Gwyneth Paltrow and renowned sleep expert Dr. Cheri D. Mah—delivers science-based wellness advice on issues ranging from optimal room temperatures and the ‘First Night Effect’ to debunking sleep debt myths and exploring strategic napping. This initiative comes on the heels of Westin’s recent global launch of its next-generation Heavenly® Bed and reinforces its commitment to enhancing the sleep experience for travelers. In addition to expert tips, the partnership includes the launch of a dedicated Sleep Shop, offering Westin’s Heavenly® Bed along with a range of curated beauty, wellness, and lifestyle products. This innovative collaboration underscores Westin’s leadership in the sleep space while providing guests with a holistic and rejuvenating approach to well-being.

(PRESS RELEASE) NEW YORK, NY, 2025-Apr-11 — /Travel PR News/ — Westin Hotels & Resorts, part of the Marriott Bonvoy family of brands, has partnered with goop, Gwyneth Paltrow’s modern lifestyle brand, to launch a new content series titled “Sleep Training for Grown-Ups.” This three-part video series is designed to empower travelers with practical tips for optimizing sleep routines—both at home and on the move—while reinforcing Westin’s pioneering reputation in the sleep space.

Following the successful global launch of Westin’s next generation Heavenly® Bed last year, this creative collaboration combines expert wellness insights with luxurious sleep experiences. In “Sleep Training for Grown-Ups,” Gwyneth Paltrow teams up with esteemed sleep physician and research scientist Dr. Cheri D. Mah, MD, MS, as they explore how daily habits, optimal room temperatures, and strategic napping can significantly improve sleep quality and overall well-being. The series dispels common sleep myths, such as those around ‘sleep debt,’ and discusses practical strategies to counter the ‘First Night Effect’ often experienced when traveling.

Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, remarked, “For over 25 years, Westin has redefined sleep while traveling, starting with our groundbreaking Heavenly® Bed. Delivering a truly restorative night’s sleep is our north star. This partnership with goop and Gwyneth Paltrow perfectly blends expert-backed wellness solutions with Westin’s iconic sleep amenities, ensuring our guests wake up feeling not just rested, but truly restored.”

Gwyneth Paltrow added, “Sleep is vital to our health, and partnering with the talented Dr. Cheri Mah and a brand as dedicated to good sleep as Westin is a wonderful opportunity to share invaluable sleep insights. Our collective mission is to empower people to prioritize rest—a cornerstone of overall well-being.”

The “Sleep Training for Grown-Ups” series is now available on goop’s new Sleep Training Hub, which features a comprehensive library of sleep-focused content ranging from tips for beating jet lag to remedies for improving sleep scores during overnight flights. In addition, the collaboration brings forth a new Sleep Shop offering Westin’s next generation Heavenly® Bed alongside a curated selection of beauty, wellness, fashion, and home products, all designed to enhance the pursuit of a great night’s sleep.

Produced by UNR Studios, with Executive Producers Justin Barocas and Carlos Naude, and directed by Ora DeKornfeld, this series embodies Westin’s ongoing dedication to guest-centric innovation in the realm of sleep and well-being.

For additional details on Westin Hotels & Resorts, please visit www.westin.com.

Media Contact
Erica Roney
Sr. Manager, Global Public Relations, Premium BrandsMarriott International
Erica.Roney@Marriott.com

SOURCE: Marriott International