The very first Radisson RED hotel concept in the world opens in Brussels

BRUSSELS, BELGIUM, 2016-Jul-15 — /Travel PR News/ — Radisson RED Brussels, the very first Radisson RED in the world, welcomed 100 potential investors, owners and advisors from all over Europe, Middle East & Africa, to put its brand new hotel in Brussels to the test. The mission: enjoy the night, experience the brand and gather feedback from real estate stakeholders. How did we do it? By putting some of the smartest minds in business to play some games; yes, we organized arcade gaming, a pool game, a group of hip hop dancers, a lovely Marilyn Monroe impersonator, and delicious food and drinks served with a million-dollar smile by our OUI Bar+KTCHN crew. Most importantly, no boring speeches and self-promoting presentations – just a fun night.

Elie Younes, Executive Vice President & Chief Development Officer of The Rezidor Hotel Group: “It was a thrill to showcase the first global Radisson RED to our owners, investors and partners. We have not only received great feedback from our guests but also from our owners and development partners. Our approach is to respond to the evolving needs of the consumers and also to fine tune the brand to the feedback of real estate developers and industry specialists”.

These encouraging statements from our guests and industry colleagues sum up the Radisson RED experience:

Cyprus: “Trendy, vibrant and unique, the Radisson RED is the place to be!”

The Netherlands: “A very interesting new kid on the block. Radisson RED is a fantastic addition to the Brussels hotel market and we are looking forward to a wider European rollout.”

Poland: “I am a property developer with 20 years of experience and I am convinced that the Radisson RED brand is a breakthrough concept in hospitality business. It is a truly refreshing idea and one of its first vindications in Brussels produced an outstanding place to stay. There were many traditional, already outdated and boring patterns in hotel industry, including operating procedures, as well as used materials and equipment. You do not find any of them in Radisson RED. Job very well done!”

United Kingdom: “I found the Radisson RED Owners event incredibly exciting, energetic and a true reflection of this new fresh brand. We look forward to playing a part in the Radisson RED expansion.”

Lebanon: “Young, stylish and arty, the only way a hotel should be.”

Norway: “The concept and ideas behind the Radisson RED are ground-breaking. It is definitely challenging the traditional hospitality industry.”

South Africa: “Fresh, vibrant, technology-driven and ambitious, the Radisson RED is revolutionary, or shall we just say REDvolutionary? I can’t wait for the opening in Cape Town.”

Watch the Radisson RED Owners event highlights on video here and all photos here.

Radisson RED is about staying true to your DNA. A personal experience, without obligations, embodying a brand new definition of “personalization”. Gone are stuffy hotels and rigid rules. We’ve taken care of the essentials, like free high speed WiFi, manning the bar, and showcasing the best local flavors in the OUIBar +KTCHN; so that our guests can focus on creating a better trip. Our unique model means the guest is in control. From keyless entry, to requesting extra pillows. Use the app to get what you need AND what you want.

Radisson RED is the answer to the changing needs of today’s hotel guests. Technology-minded people, driven by all things fashion, art and music. Three elements that define the experience Radisson RED offers its guests. People come to the hotel for sleeping, food & drinks and to work/meet. So the spaces and facilities are centered around that. Big, bright studios and inviting social spaces for working hard, playing harder.

For more on Radisson RED Brussels, visit www.radissonred.com/brussels

For further media information please contact:
Renu Hanegreefs-Snehi, Vice President, Corporate Communications, PR & Reputation Management renu.snehi@carlsonrezidor.com

Lucie Cardona, Corporate Communications & PR Leader
lucie.cardona@carlsonrezidor.com

About Radisson RED
Radisson RED is a new hotel philosophy and lifestyle brand inspired by art, music and fashion. RED connects with an ageless mindset and creates an experience that is localized, meaningful and appealing to those who appreciate bold design, individuality and simplicity. The brand will open its first hotels in 2016 and plans to have 60 hotels operating globally by 2020. For more information, visit raddisonred.com. Connect with RED on social media: @RadissonRED on Twitter and Instagram, facebook.com/RadissonRED and pinterest.com/RadissonRED.

About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups and includes 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. In most hotels, guests can benefit from Club CarlsonSM, one of the 2015 – 2016 “Top Three Hotel Rewards Programs” as ranked by U.S. News and World Report. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide and is headquartered in Minneapolis, Singapore, and Brussels. For more information, visit www.carlsonrezidor.com and follow on Twitter@carlsonrezidor.

 

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