The Rezidor Hotel Group announces the first Radisson RED in the Central Europe

The Rezidor Hotel Group announces the first Radisson RED in the Central Europe

 

BRUSSELS, Belgium, 2017-Feb-14 — /Travel PR News/ — The Rezidor Hotel Group, one of the fastest growing hotel companies in the world and a member of international Carlson Rezidor Hotel Group, is proud to announce the signing of the first Radisson RED in the Central Europe, notably in Krakow.

Radisson RED is Carlson Rezidor’s new lifestyle select brand that is inspired by the growing customer need for new experiences, fashion, music and art. RED boasts a forward-thinking focus on design and detail, the guest, personal interaction, individual choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life. The world’s very first Radisson RED hotel opened its doors in Brussels in April 2016, in Minneapolis in November 2016 and the brand plans to have 60 hotels operating globally by 2020.

The newly built Radisson RED Krakow is expected to be completed by fall of 2019 and will feature 230 rooms, signature restaurant and bar concept, meeting space and 24/7 fitness center. The property will be an integral part of the development of the largest high-rise building in Krakow’s, Unity Centre, within walking distance to the central train station and Cracow University of Economics. The project is developed by Treimorfa Project, a joint venture entity of Eurozone Equity Company and GD&K Group.

Elie Younes, Executive Vice President & Chief Development Officer of The Rezidor Hotel Group said, “We are proud to bring our ageless millennial-mindset, lifestyle brand Radisson RED to Poland. We couldn’t have picked a better destination for RED than Krakow, Poland’s premier hotel market and a city that comes steeped in legend and myth. Radisson RED will be an exciting fusion and complement to the city’s vibe and will undoubtedly become a distinct social anchor in Krakow”

Iwona Furmanik, Eurozone Equity: “We are happy that this idea came to its realization and the start of it is marked by a significant, exceptional hotel deal. Hospitality is fairly new to us, but we feel comfortable with it in this particular location and with this partner. We got convinced that a hotel component of an office complex is beneficial both for tenants and guests. This is the first business destination like this in Krakow.”

Henryk Gaertner, Co-founder of GD&K Group said: “It took us 10 years to bring this concept to life. We do not regret, however, the time spent for the fact that it improved the quality of the product we deliver to the local society and potential customers. We are truly excited about it and with the new partner onboard we are working now with double the energy on the construction of Unity Center.”

“This transaction creates value to all stakeholders. With an average GDP growth of 3.6% in 2015, Poland is an important economic player in Europe. The addition of Radisson RED is a key pillar in delivering our development strategy for Poland, a market where we are present with 12 hotels (2,700+ rooms) under the Radisson Blu – Poland’s largest upper-upscale hotel brand, both in number of hotels and number of rooms in operation – and Park Inn by Radisson brands and confirms our commitment to Poland, one of Rezidor’s focus growth markets in Europe.” added Younes.

The Radisson RED Krakow will be managed and operated by The Rezidor Hotel Group. This property celebrates the 8th Radisson RED under construction in EMEA.

About Radisson RED
Radisson RED is a new hotel philosophy and lifestyle brand inspired by art, music and fashion. RED connects with an ageless mindset and creates an experience that is localized, meaningful and appealing to those who appreciate bold design, individuality and simplicity. The brand will open its first hotels in 2016 and plans to have 60 hotels operating globally by 2020. For more information, visit raddisonred.com. Connect with RED on social media: @RadissonRED on Twitter and Instagram, facebook.com/ RadissonRED and pinterest.com/RadissonRED.

About The Rezidor Hotel Group

The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of more than 480 hotels in operation or under development with 105,000 rooms in 80+ countries.

Rezidor operates the core brands Radisson Blu® and Park Inn® by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club CarlsonSM loyalty program for frequent hotel guests. In early 2014 and together with Carlson, Rezidor launched the new brands Radisson RED (lifestyle select) and Quorvus Collection (luxury). In 2016, Rezidor acquired 49% of prizeotel. Rezidor has an industry-leading Responsible Business Program and was named one the World’s Most Ethical Companies by the US think-tank Ethisphere.

In November 2006, Rezidor was listed on the Nasdaq Stockholm, Sweden. HNA Tourism Group Co., Ltd., a division of HNA Group Co., Ltd.—a Fortune Global 500 company with operations across aviation, tourism, hospitality, finance and online services among other sectors—became the majority shareholder in December 2016.

The Rezidor Hotel Group and its brands employ 43,700 people in EMEA and is headquartered in Brussels, Belgium.

For more information, visit www.rezidor.com
Twitter @carlsonrezidor
LinkedIn www.linkedin.com/company/2364
Instagram www.instagram.com/rezidor_ourpromise

For further media information, please contact:
Martin Melzer
Area Communication & PR Manager Central & Southern Europe
martin.melzer@carlsonrezidor.com

Lucie Cardona
Corporate Communications & PR Leader
lucie.cardona@carlsonrezidor.com

Source: The Rezidor Hotel Group

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