The Luxury Collection® makes its debut in Armenia with the opening of The Alexander, a Luxury Collection Hotel, Yerevan

The Country’s First International Luxury Hotel Introduces Global Explorers to Yerevan’s Rich Culture, Sophisticated Style and Vibrant Scene 

BETHESDA, MD, 2019-Mar-23 — /Travel PR News/ — The Luxury Collection®, part of Marriott International, Inc., today (03/21/2019) announced its entry into Armenia with the opening of The Alexander, a Luxury Collection Hotel, Yerevan. The hotel proudly brings The Luxury Collection’s rare, indigenous and captivating experiences to the capital of Armenia – one of the world’s oldest cities and a noted historical intersection between the East and West. As the country’s first internationally-branded luxury hotel, The Alexander joins a portfolio of more than 100 Luxury Collection hotels around the world. The brand’s new footprint in Yerevan also further cements Marriott International’s strategy to meet the growing demand for experiential luxury in emerging markets.

“Armenia is a destination with a deeply rooted history and rich culture, which has until now remained a mostly unchartered destination for our Global Travelers” said Anthony Ingham, Global Brand Leader, The Luxury Collection. “The Alexander will allow our guests to connect with the fascinating capital city of Yerevan, marked by grand Soviet-era architecture and historic landmarks such as the Matenadaran library, and truly engage in the authentic traditions of Armenia.”

MODERN-DAY LUXURY IN AN AGE-OLD CITY
Set in an enviable location in the heart of Armenia’s capital, The Alexander is mere moments away from the city’s famous Republic Square, and is a brief stroll to numerous landmarks and cultural sights. The striking hotel reflects the city’s distinctive architecture, cleverly incorporating an 18th century façade at its entrance to hint at the indigenous charms found within. Led by Alexander James Interior Design, the decor draws upon intricate Armenian motifs, alongside contemporary flourishes that bring to life the history and modernity of the destination within the property’s opulent public spaces.

The Alexander offers 114 guest rooms and suites, many of which include private balconies. The magnificent Presidential Suite is celebrated as a standout highlight of the property, occupying an entire floor and spanning over 1,700 square feet. An equally alluring feature is the Alexander Spa by Anne Semonin, providing guests with an inviting haven of wellness experiences and personalized treatments designed to relax, heal and rejuvenate. The hotel also features a state-of-the-art fitness centre, a full-service beauty salon, and the city’s first indoor pool, which boasts breath-taking vistas of the snow-capped peak of Mount Ararat.

YEREVAN’S MOST DISCERNING SOCIAL SCENE
Located on the top floor of the hotel, The Alexander offers a special culinary experience with Armenian flair amidst the distinctly glamorous décor at Italiano Ristorante.  Under the expert direction of internationally respected culinary professionals, specialities such as smoked local trout celebrate the exotic essence of the destination alongside modern Italian cuisine. The adjacent bar shares jaw-dropping views with perfectly paired cocktails and an impressive wine selection that includes the finest local vintages. The Keys Aficionado’s Private Club, with a sophisticatedly designed bar and wine cellar, is the perfect place for those who value an ambiance of privacy and comfort. Additionally, Gabriel’s Bar and Lounge allows guests to unwind over small bites and refreshments, while the hotel’s elegant Gabriel’s Patisserie offers curated blends of tea and coffee, accompanied by a mouth-watering selection of decadent French and Armenian sweet treats.

For business or social occasions, The Alexander features five elegantly furnished meetings rooms, all of which can be combined into an expansive space to accommodate events up to 160 guests. The latest audio-visual technology, combined with an expert team on hand, enhances the already seamless experience.

DISCOVER YEREVAN THROUGH THE LUXURY COLLECTION
Many of Yerevan’s unique attractions are just steps away from the hotel, including the Institute of Ancient Manuscripts, where visitors can discover its repository of ancient documents; the whimsical Seven Fountains; and the National Art Gallery, which is also considered to be the largest art museum in Armenia. Global Explorers seeking enriching cultural experiences will also have exclusive access to the unique services of The Alexander’s expert Concierge team, who will custom-curate personalized excursions to immerse guests in authentic Armenia.

“Shaped by rich traditions, coveted treasures and a storied history, the city of Yerevan truly encapsulates the spirit of The Luxury Collection,” said Jenni Benzaquen, Vice President of Luxury Brands, Europe at Marriott International. “The Alexander will provide sophisticated, independently-minded global explorers and locals alike with an unparalleled level of luxury in this fascinating destination. The unique destination experiences offered by The Luxury Collection, combined with Armenian hospitality, is also the perfect way to introduce our luxury portfolio to the region.”

For further information and reservations, please visit www.theluxurycollection.com/alexander.

About The Luxury Collection® Hotels & Resorts
The Luxury Collection®, part of Marriott International, Inc., is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world’s finest hotels and resorts in more than 30 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information and new openings, visit theluxurycollection.com or follow Twitter, Instagram and Facebook. The Luxury Collection is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,900 properties in 30 leading hotel brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott BonvoyTM, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Media Contacts:
Elizabeth Bishop
Elizabeth.bishop@marriottluxurybrands.com
(212) 380-4013Sarah Pallack
Sarah@bpcm.com
(646) 442-5661

Source: Marriott International Inc.

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