TFE Hotels offers guests the chance to stay in a real converted prison! — the Adina Apartment Hotel Pentridge, Melbourne

Melbourne, Australia, 2016-Aug-15 — /Travel PR News/ — TFE Hotels announces the most exciting new addition to the Australian hotel scene – the Adina Apartment Hotel Pentridge, Melbourne, on the site of a converted former prison.

Australia will soon have a new hotel that will have everyone talking…  A hotel that will offer guests the chance to stay in a real converted prison!

It draws inspiration from several landmark hotel developments around the world, which have readapted jails into beautiful accommodation. Features will include the prison’s former chapel with its beautiful high lead-light windows, ideal for weddings and functions.

The former Pentridge Prison, just 8 km from Melbourne city centre, is one of the nation’s most significant historic sites and Shayher Group is currently developing it into one of Australia’s most iconic accommodation and lifestyle precincts – a vibrant urban hub with apartments, shops, dining and of course, a brand new Adina Apartment Hotel to be operated by TFE Hotels.

The new Adina Apartment Hotel Pentridge, Melbourne will have 120 apartments and studios and aims to seamlessly blend contemporary architectural design with the property’s distinct and remarkable heritage. It will be designed by leading practice Cox Architecture, renowned for its work on delicate heritage projects including Hepburn Spa in Victoria.

The hotel will include a restaurant, day spa, 400sqm of conference and meeting facilities, an indoor pool, gym and parking.

The suburb of Coburg is just 15km from Tullamarine Airport, close to trendy Brunswick and Northcote, and boasts high end hatted restaurants and pubs such as The Post Office and Estelle, cool cafes, the Coburg Drive-in cinema and the Pentridge Sunday artisans markets.

TFE Hotels CEO Rachel Argaman said the hotel would mark a significant turning point in preserving the nation’s history and would provide a way for the public to share in its rich stories.

“This site speaks to a rich history and we believe locals and visitors from overseas will be intrigued to learn about Australia’s penal past,” she said. “Hotels provide a great way to preserve the history of heritage-listed buildings, allowing unique and memorable experiences for guests who learn and experience aspects of that rich past.”

Drivers for the hotel will include the commercial light industrial at both Melbourne and Essendon Airports (15 mins drive away), the lifestyle hub of the precinct, conferencing, the University and long stay relocation business.

In addition to the hotel, a new component will be constructed on vacant land next to the heritage sections, which is anticipated to provide a further nine levels of accommodation, a level for communal facilities and six levels of residential apartments.

Shayher Group spokesperson Anthony Goh said some cells would be retained in their former condition for people to inspect for years to come.

“This hotel will sensitively reopen this historic asset in a way for the entire community to experience and appreciate,” he said.

“In developing these plans, we have taken inspiration from similar projects in the United States and United Kingdom that have readapted jails into beautiful accommodation, paying tribute to the past by repositioning them for the future. We have challenged Cox Architects to deliver a design that sets a benchmark in sensitive and adaptive reuse and breathes new life into this historic asset, returning it to the public.”

He said early conceptual designs of the hotel had started, with extensive feasibility work to be undertaken before a final architectural resolution is determined.

The hotel is expected to open in 2020, pending planning and heritage permits and construction approvals. Its density and location within the Pentridge precinct is consistent with that contemplated in the State Government approved precinct masterplan of February 2014.

“The masterplan and its density was created in line with the government’s future vision for this area to become an urban hub and easily accessible, with affordable housing options, transport, services and much more,” said Mr Goh.

“The hotel remains subject to Shayher Group obtaining the relevant planning and heritage approvals and we will be working closely with the Moreland City Council and Heritage Victoria. We are also working with the community to involve local stakeholders in aspects relating to the transformation of the site, with a recent community open day attracting around 3,000 interested people.

“This is an important heritage project for Coburg as well as the rest of Australia and we take its future very seriously.”

Mr Goh said an important part of the feasibility process for the hotel design – and all other aspects of the site – was to ensure the burden of the ongoing costs associated with the heritage is manageable for future residents and tenants.

He said Shayher would invest more than $1 million in restoration works this year, with the 166-year- old prison to require careful ongoing care and attention for decades to come.

“Any plans for the future of Pentridge must absolutely build on ongoing restoration and maintenance works, as it would be a crying shame to bring this asset into the modern day and have it crumble in 50 years’ time,” Mr Goh said. “Part of the feasibility works will be ensuring heritage maintenance work is accounted for and manageable for the future owners.”

 

For media enquiries:

Frank PR for TFE Hotels
tfehotels@frankpr.com.au +61 (0)2 8202 0555

TFE Hotels
Natasha Granath, Marketing Communications Manager
ngranath@tfehotels.com / 02 9356 1048

Bastion Effect for Shayher Group
Amy Hattam
amy@bastioneffect.com

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