St. Regis Collaborates with Vilebrequin on Exclusive Family Capsule Collection for Luxury Resorts Worldwide

(IN SHORT) St. Regis Hotels & Resorts has partnered with Vilebrequin to launch a limited-edition capsule collection of swimwear, accessories, and games inspired by the St. Regis Family Traditions program. This collection, celebrating family travel, will debut at select St. Regis resorts in 2025, featuring exclusive designs and luxurious, family-focused items. The launch is accompanied by immersive resort experiences that bring the collection’s spirit to life in premier destinations around the world.

(PRESS RELEASE) BETHESDA, MD, 2025-May-22 — /Travel PR News/ — St. Regis Hotels & Resorts, synonymous with the world’s finest destinations, is proud to announce a collaboration with Vilebrequin, the iconic brand of French Riviera swimwear and resort wear, to debut a limited-edition capsule collection designed to celebrate family traditions at its luxury resorts worldwide. Set to launch at select St. Regis resorts in early 2025, this exclusive collection includes swimwear, accessories, and games, all inspired by the St. Regis Family Traditions program.

“The St. Regis brand has long been defined by its spirit of connection and celebration of cherished moments. This collaboration with Vilebrequin is a beautiful extension of that spirit,” said George Fleck, Senior Vice President and Global Brand Leader, St. Regis Hotels & Resorts. “As we continue to expand into the world’s most coveted leisure destinations, we are creating new opportunities for families to celebrate time together, making lasting memories across generations.”

Inspired by Family Traditions and Timeless Elegance

The limited-edition collection honors St. Regis’s Family Traditions program, which draws inspiration from the rich history and values of the Astor family. This program aims to captivate guests of every generation by offering unforgettable, curated experiences, from hidden gems on property to interactions with local experts. It’s an immersive approach to family travel that invites guests to discover, learn, and connect, together.

This year’s collection builds upon the success of the 2023 collaboration with Vilebrequin and introduces a fresh selection of coastal essentials, including swimsuits for boys and girls, men’s swim trunks, women’s pareos, and an assortment of beach games and accessories. Each item features exclusive, custom-designed patterns inspired by the spirit of travel, timeless resort memories, and the St. Regis Family Traditions motif. Special pieces like the “Family Stripes” pattern, in King Cole Red—the signature hue of The St. Regis New York—add a touch of iconic luxury to this beach-ready collection.

Anchoring the family-centric theme of the collection are unique keepsakes, such as a wooden beach paddle set crafted from marine-printed plywood, a beach bucket set adorned with the co-branded Vilebrequin and St. Regis logo, and plush cotton towels designed as the perfect complement to the collection’s swimwear.

Exclusive Experiences at St. Regis Resorts Worldwide

To celebrate the launch of the Vilebrequin for St. Regis collection, select St. Regis resorts will offer immersive activations that bring the collection’s lifestyle to life. Guests will enjoy the signature Family Meal, a curated three-course dining experience served poolside or beachside, with the beach bucket set as a memento. Some resorts will feature design takeovers, showcasing Vilebrequin’s playful motifs woven into beach cabanas, curated beachside lounges, and other resort spaces.

Additionally, guests will have access to thoughtfully designed experiences such as paddle court games, art classes, and bespoke beachside dining, all complemented by reimagined St. Regis Rituals tailored for family leisure. After a day of exploration, families can retreat to spacious suites where every detail reflects St. Regis’s renowned hospitality, inviting them to unwind and connect.

A Global Presence of Luxury and Style

Available at select St. Regis resorts worldwide, the Vilebrequin for St. Regis collection celebrates the spirit of luxury family travel in destinations ranging from the Indian Ocean to the Mediterranean, South China Sea, and beyond. Participating resorts include The St. Regis Bali, The St. Regis Langkawi, The St. Regis Mallorca, The St. Regis Cap Cana, The St. Regis Punta Mita, The St. Regis Bermuda, The St. Regis Bal Harbour, The St. Regis Hong Kong, The St. Regis Sanya, The St. Regis Abu Dhabi, Corniche, and The St. Regis Muscat.

The collection will also be available at select Vilebrequin flagship stores worldwide, including locations in New York, Miami, Mexico City, Cannes, London, Hong Kong, Singapore, Shanghai, Riyadh, and Dubai, as well as online at Vilebrequin.com.

For families seeking the ultimate luxury retreat, St. Regis offers spacious suites and multi-bedroom villas across its resort destinations, complete with bespoke butler service and tailored Family Traditions programming, ensuring every stay is filled with unforgettable moments.

Media Contact
Emily Moir
Senior Manager, Global Public Relations, Luxury BrandsMarriott International
Emily.Moir@Marriott.com

SOURCE: Marriott International, Inc.