Singita Expands with Purpose: Announcing Elela in Botswana

New York, NY, 2024-Dec-09 — /Travel PR News/ — As Singita’s presence in Africa gradually and naturally grows, the brand is privileged to be expanding into Botswana’s Okavango Delta. Rich in life of every shape and form, this remarkable region represents an intuitive extension of Singita’s 100-year purpose.

The new lodge, Singita Elela, is set to open in July 2026 and will embody the Delta’s fluidity in all aspects. Adapting as nature itself does, the design and guest experience will evolve in honor of this new region and its ever-changing landscape.

Elela, meaning ‘to flow’ in Setswana, will celebrate the Delta’s essence of eternal cycles and continuity. This new lodge concept will reflect this with an ease embedded into its design and experience, placing the spirit of this wonder-filled oasis at its center.

Made up of ancient meandering waterways that fill when the rains arrive and recede as the seasons change, along with islands teeming with diverse species and an ever-shifting patchwork of lagoons, grasslands, and swamps, the Delta mirrors nature’s own ebb and flow. Its complexity and biodiversity are matched only by its beauty.

Unique to the Elela experience is a sense of unending vastness. While the Delta possesses an inherent sense of space, Singita guests will also have exclusive access to one of the largest concessions in the region—170,000 hectares of pristine wilderness.

A year-round lodge, Elela will personify immersion. And while new to the Singita family, it will be a natural continuation of all that Singita holds true.

About Singita:

Singita is a conservation and ecotourism brand that has been helping to preserve Africa’s wildlife and wilderness for the past 31 years, offering guests exceptional safari experiences at 19 luxury, award-winning lodges, and camps across four countries. In partnership with non-profit Funds & Trusts which implement strategic conservation projects in each region, Singita’s 100-year purpose is to preserve and protect large parts of African wilderness for future generations. www.singita.com

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