Leading ultra-luxury cruise line Silversea unveils a pioneering wellness programme for new ship Silver Dawn. Inspired by the ancient Roman lifestyle, Otium is a unique innovation that will extend from guests’ suites to the spa and beyond, focusing on indulgence, pampering, and pleasure.
Monaco, 2021-Oct-20 — /Travel PR News/ — Leading ultra-luxury cruise line Silversea Cruises unveils a pioneering new wellness programme, Otium—set to launch on new ship Silver Dawn, which will welcome guests from spring 2022. In a nod to the cruise line’s Italian heritage, Otium takes inspiration from the leisurely nature of the ancient Roman lifestyle. In Roman culture, Otium—the opposite of negotium, the nonexistence of pleasure—was a period of time dedicated to leisure, in which people bathed, conversed, sung, theorised, drank, ate, and relaxed.
Diverging from existing wellness programmes, Otium encourages balanced indulgence, pampering, and pleasure over sacrifice and delayed gratification. Otium is built on the principles that wellness should be a natural, enjoyable part of the day; that living well and being well are not mutually exclusive; and that wellness need not be a solitary, silent experience, but rather a social pursuit that is best enjoyed with others.
“Silversea has long excelled at enabling guests to ‘travel deeper in luxury’,” says Barbara Muckermann, Chief Commercial Officer of Silversea Cruises. “While the immersive aspect of our offering is easy to convey, the luxuriousness of our product can often seem intangible: guests really need to see it – to live it – to fully appreciate it. Otium is unlike any other wellness programme; it aligns perfectly with our brand positioning and will weave a tapestry of unprecedented comfort around our guests. It will revolve around instant gratification, extending the luxurious pampering for which Silversea is famous to different areas of the ship, from guests’ suites to the redesigned spa area and beyond. Otium will transform the way guests relax and enjoy their personal space. It will be an elevation of our already high levels of comfort.”
Otium will provide guests with a customised, multi-dimensional wellness journey throughout Silver Dawn, starting in some of the most spacious suites at sea, growing with a curated range of treatments in the reimagined spa, and trickling out to permeate every moment of the cruise experience. The result is an elevation of Silversea’s unique take on luxury, in which the fine details of the cruise experience have been enriched for guests’ enjoyment.
In a recent pilot of its new wellness programme, Silversea showcased the following experiences as key pillars of Otium:
Watch a video in which Barbara Muckermann expands upon the Otium wellness programme:
https://youtu.be/dE9ZuMnqzOU
Find out more information about Otium and view Silver Dawn’s scheduled voyages:
https://www.silversea.com/lp-otivm.html
Read an interview with Barbara Muckermann on Otium:
https://discover.silversea.com/on-board/on-silver-dawn-introducing-otivm-indulgent-wellness-at-sea/
Please refer to https://www.silversea.com/health-and-travel-notice.html for the latest health and travel advisories pertaining to cruise travel.
About Silversea
Part of the Royal Caribbean Group, Silversea Cruises is recognised as an innovator in the ultra-luxury cruise industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Wind, Silver Shadow, Silver Whisper, Silver Spirit, Silver Muse and Silver Moon – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Origin, Silver Explorer, and Silver Cloud, Silversea’s itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, the Caribbean, the Galapagos, both Polar Regions, and hundreds of fascinating destinations in between. Silversea is also looking forward to the launch of three new ultra-luxury ships: Silver Dawn and two Evolution-class ships. Browse Silversea’s blog, Discover, and subscribe to receive the latest content directly into your inbox.
Contact:
PHONE: +377 9770 2424
FAX: +377 9770 2428
Source: Silversea Cruises
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