SFO Unveils Modernized Logo and Brand Identity to Reflect Commitment to Innovation and Sustainability

(IN SHORT) San Francisco International Airport (SFO) has launched a new logo and brand identity, emphasizing its commitment to modernization, sustainability, and exceptional passenger experiences. The rebranding aligns with SFO’s vision of inspiring extraordinary experiences and its mission to prioritize people and the planet. The logo rollout will begin with digital platforms and extend to various physical elements over the next few years.

(PRESS RELEASE) San Francisco, CA, 2024-Aug-7 — /Travel PR News/ — San Francisco International Airport (SFO) has introduced a new logo and brand identity, replacing its “flight lines” logo after 24 years. This rebranding effort reflects SFO’s commitment to modernization and enhancing passenger experience while honoring the city’s rich history and innovative spirit.

Embracing Change and Innovation

Ivar C. Satero, Airport Director, expressed enthusiasm for the new brand: “We are excited to introduce our new brand and logo, which reflects the exciting changes happening at SFO. Much like our old logo marked a period of time in the early 21st century, the new logo shows our commitment to deliver an airport experience where people and our planet come first.”

Symbolism in Design

The new logo features a dynamic design with elements representing SFO’s legacy and future aspirations:

• Fluid Path of the S: Symbolizes SFO’s journey and adaptability.
• Wing of the F: Reflects aviation and forward momentum.
• Portal of the O: Represents a gateway to new experiences.

The primary color, SFO Golden Hour Blue, transitions from a historical homage to a vibrant and brighter blue, encapsulating the airport’s vision: Inspiring the Extraordinary and mission: Delivering an airport experience where people and our planet come first.

People-Centric Approach

SFO’s new identity focuses on its core – people, including travelers, the community, and airport staff. The logo’s design allows for special-themed variations utilizing the “O” to reflect the diverse essence of SFO’s community and initiatives.

Comprehensive Rebranding Process

The rebranding involved an 18-month process of market research and creative development. The new logo showcases a digital-first design, optimized for various digital environments and adaptable across devices. The new font is accessible and easy to read, enhancing overall communication.

Implementation and Deployment

The new logo will be gradually integrated:

• Priority on Digital Instances: Immediate deployment across digital platforms.
• Scheduled Updates: Inclusion in new uniforms, buses, and print materials.
• Capital Projects: Phased incorporation in larger construction and infrastructure projects.

Further details on the new Brand Guidelines and supporting materials are available on the flySFO.com/brand pages. A 90-second brand evolution video can be viewed on the Airport’s YouTube channel.

About San Francisco International Airport 

SFO is committed to providing an extraordinary airport experience, with seamless access, thoughtful amenities, sustainable design and inspiring artwork and exhibits.

For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit www.flysfo.com. Follow us on x.com/flysfo and facebook.com/flysfo.

Media Contact:

Doug Yakel
Public Information Officer
External Affairs Office
Tel: 650.821.4000
Doug.Yakel@flysfo.com

Source: San Francisco International Airport

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