SAS continues planned campaign ”WHAT IS TRULY SCANDINAVIAN”

STOCKHOLM, Sweden, 2020-Feb-13 — /Travel PR News/ — SAS is a Scandinavian airline that brings travelers to, from and within Scandinavia, and we stand behind the message in the film that travel enriches us. We are proud of our Scandinavian heritage. It is part of SAS’ DNA and the foundation for our existence. We are now continuing the planned campaign by publishing a shorter and clearer version.

When we travel, we influence our surroundings and we are influenced by others. The experiences we bring back from our travels inspire us as individuals, but also our society.

It is regrettable that the film is misunderstood, that some choose to interpret the message and use it for their own purpose.

The pattern in the comment sections and the volume of reactions in SAS’ social media channels suggest that the campaign was subject to an attack. We cannot accept being a platform for values that we do not share. Consequently, we decided to unpublish the film in our own channels and we have now evaluated the situation.

We are now continuing the planned campaign and we hope that it emphasizes the core message that travel enriches us.

For more information, please contact:  
SAS pressoffice
phn: +46 8 797 2944

Source: SAS

Travel PR News Editor

Recent Posts

Flying Home for the Holidays: Grab the Best Christmas Flight Deals

NEW YORK, 2024-Dec-20 — /Travel PR News/ — The holiday season is a magical time… Read More

3 days ago

Explore the World Together with Copa Airlines Group Travel!

ANAHEIM, CA, 2024-Dec-20 — /Travel PR News/ — Join us for an exclusive session on Copa… Read More

3 days ago

United Airlines Cancellation Policy & Methods

Worcester, United States, 2024-Dec-20 — /Travel PR News/ — There are times when passengers face situations… Read More

3 days ago

Alaska Airlines Senior Discount – Save on Travel

ANAHEIM, CA, 2024-12-19 — /Travel PR News/ — Traveling can be one of life’s greatest… Read More

4 days ago