SAS Achieves Five Star Rating in 2025 APEX Awards, Recognizing Commitment to Customer Excellence

(IN SHORT) Scandinavian Airlines (SAS) has been awarded a Five Star rating in the 2025 APEX global customer rankings, reflecting the airline’s commitment to exceptional passenger experiences. This recognition is based on nearly one million passenger reviews of 600 airlines worldwide and places SAS among the top 30 airlines globally, representing the top 7% in customer ratings. SAS retained its Five Star status for the second consecutive year by focusing on key factors such as flight quality, seat comfort, and cabin service. Paul Verhagen, SAS’s Chief Commercial Officer, highlighted the airline’s dedication to continuous improvement and sustainability. APEX Group CEO Dr. Joe Leader commended SAS for enhancing the passenger experience while integrating Scandinavian culture into its offerings.

(PRESS RELEASE) Stockholm, Sweden, 2024-Oct-31 — /Travel PR News/ — Travelers have once again celebrated Scandinavian Airlines (SAS), awarding the airline a prestigious Five Star rating in the 2025 APEX global customer rankings. This accolade is based on nearly one million passenger reviews spanning 600 airlines worldwide, underscoring SAS’s commitment to providing exceptional travel experiences centered around its passengers.

The airline has made impressive strides in the rankings this year, securing a place among the top 30 airlines globally as determined by customer feedback. This achievement positions SAS in the top 7% of airlines rated worldwide. By prioritizing essential aspects valued by travelers, such as flight quality, seat comfort, cabin service, and in-flight entertainment, SAS has successfully retained its Five Star rating for the second consecutive year. This recognition reflects the airline’s ongoing dedication to responding to customer insights and implementing enhancements that elevate the travel experience.

Paul Verhagen, Chief Commercial Officer at SAS, attended the awards ceremony in Long Beach to accept the honor. He remarked, “This award is both an honor and a testament to the trust our customers place in us. We are committed to continuously enhancing the travel experience through investments in new technologies, expanding our sustainable practices, and incorporating Scandinavian elegance into every journey. SAS is devoted to shaping the future of air travel, ensuring it is both sustainable and enjoyable.”

Dr. Joe Leader, CEO of APEX Group, acknowledged SAS’s passenger-focused success, stating, “SAS has earned its 2025 APEX Five Star recognition by consistently enhancing the passenger experience while remaining deeply connected to Scandinavian culture. From sustainable cabin initiatives to innovative inflight dining inspired by Nordic flavors, SAS ensures that each journey embodies Scandinavian elegance and modern efficiency. Their recent integration into the SkyTeam alliance further strengthens these advancements, solidifying SAS’s position as a leader among APEX Five Star airlines.”

Media Contact:

Tel: +46 8 797 29 44
email: press@sas.se

Source: SAS

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