Latest Technology Innovations Allow Intuitive Trip-Planning Experience
SAN ANTONIO, Texas, 2013-05-07 — /travelprnews.com/ — The San Antonio Convention & Visitors Bureau (SACVB) is debuting the new visitsanantonio.com. This website launch makes the SACVB the first among convention and visitors bureaus to integrate content changes based on user-customization technologies along with social data. This creates a customized travel experience as early as the planning phase.
“Our site is often a potential visitor’s first impression of San Antonio and we want to make it a memorable one,” noted SACVB Executive Director, Casandra Matej. “San Antonio is a destination that has something for everyone, from an amazing culinary scene, to family attractions, to a remarkable history and culture. We want to take this opportunity to maximize our city’s diversity, personalizing the website to each user’s interests. This way, potential visitors know immediately that San Antonio is a destination that appeals to them.”
The SACVB enhanced its website based on five years of analytics from the previous visitsanantonio.com. Also considered, was the emergence of social media in decision making and new trends in internet technologies. Innovative features of the new visitsanantonio.com include:
Overall, the website experience is very visual, offering content snacks verses long essays. Information is brought to the top level as opposed to deep links. If a user needs inspiration to get started, there is a trip ideas section that brings various attractions and events to the surface based on options the user selects such as Historic San Antonio, the River Walk, Live like a Local, a Foodie Tour, Golfing Getaways, etc. For those looking for more detailed information, the “Explore San Antonio” option is an information-packed section on subjects like Authentic Culture, Local Arts Scene, Day Trips, Family Fun, LGBT, Military, Outdoor Lifestyle and more.
“In an ever-evolving travel market where the way users choose destinations and plan trips is constantly changing, it is crucial to remain at the forefront of technological advances and info sharing trends,” added Casandra Matej. “The SACVB’s new visitsanantonio.com is a leading example of destination marketing organizations staying ahead of traditional marketing movements.”
Beginning May 7, 2013, explore your personalized VisitSanAntonio.com.
Media Contact:
Sara Gruber saragruber@visitsanantonio.com 800-447-3372
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