Radisson’s Club Commercial Sets New Standard in Hospitality Growth and Integration in 2024

(IN SHORT) In 2024, Radisson Hotel Group’s Club Commercial achieved record success by uniting Revenue, Sales, M&E, Voice, and Web into one global, integrated service. With tools like GEMS and Pulse revolutionizing operations and revenue optimization, the Club maintained top RGI scores, launched AI-driven event platforms, and pioneered data-powered decision-making tools. Now covering 400+ hotels in 65 countries, the Club continues to drive global growth and innovation in hospitality, culminating in its largest-ever Revenue Strategy Days Conference in Tunis with over 600 global attendees and 20+ strategic partners.

(PRESS RELEASE) BRUSSELS 2025-Apr-23 — /Travel PR News/ — In a landmark year of transformation and success, Radisson Hotel Group’s Club Commercial has redefined how hotels approach commercial strategy, achieving remarkable consolidation across key business disciplines in 2024. The Club unified Revenue, Sales, Meetings & Events (M&E), Web, and Voice Management into one integrated model, creating a full-spectrum 360° commercial service that delivered robust revenue growth and sustained top performance in Revenue Generation Index (RGI) for four consecutive years.

This strategic unification enabled seamless collaboration across traditionally siloed functions. Sales and Web teams generated high-quality demand, which was then optimized by Revenue Management, while Voice and M&E teams ensured efficient, personalized handling of inquiries. This synergy delivered operational agility, increased conversions, and improved revenue performance across Radisson’s global portfolio.

According to Gianni di Fede, Global SVP Commercial at Radisson Hotel Group, “We’ve invested heavily in talent and technology, and the transformation of the Club into a global, unified commercial organization is driving record-breaking revenue and profitability. We’re strategically positioned for long-term success.”

A defining moment came with the 2024 launch of GEMS (Group & Event Management System), developed with top partners to transform the M&E space. GEMS delivers an intuitive, all-in-one platform that automates and accelerates the full lifecycle of event planning — from inquiry to contract to execution — slashing response times by over 50% and integrating real-time dashboards, AI-powered phone agents, and seamless booking.

Innovation continued with new additions to Pulse, the Club’s powerful BI platform. Pulse’s productivity module empowers teams with intelligent insights on staffing and performance. Meanwhile, the upcoming space management module will use displacement analysis and automated pricing recommendations to drive smarter group bookings.

These tools have established Pulse as the strategic heartbeat of Radisson’s commercial operations, enabling real-time, data-driven decisions. As part of its commitment to innovation, the Club will unveil these solutions at its largest-ever Revenue Strategy Days Conference (April 23–24) in Tunis. Under the banner “Crossing Bridges, Shaping Futures,” over 600 participants and 20+ global partners — including AWS, EY, Booking.com, Agoda, Trip.com, Expedia, and Cvent — will explore how AI, tech, and strategy are shaping the hospitality future.

Now operating in over 65 countries with a talent pool from 50+ nationalities and major hubs in Madrid, Dubai, New Delhi, and Johannesburg, the Club supports over 400 hotels and has grown its portfolio by 30% year-over-year. Offering integrated services from pricing strategy to voice support, the Club remains a blueprint for innovation and commercial excellence in hospitality.

Global Communication Team (EMEA + APAC)
communication@radissonhotels.com

SOURCE: Radisson Hotel Group