Qatar Airways Unveils World’s First AI Digital Human Cabin Crew at Arabian Travel Market 2024

• The Best Airline in the Middle East’ has set a new benchmark in travel innovation by introducing the World’s First AI Digital Human Cabin Crew on the inaugural day of ATM Dubai 2024
• From its Doha hub- Hamad International Airport – ‘World’s Best Airport’ as voted by Skytrax in 2024 – Qatar Airways flies to over 170 destinations

(IN SHORT) Qatar Airways took center stage at the Arabian Travel Market (ATM) 2024 by introducing Sama, the airline’s second-generation AI-powered digital human cabin crew, setting a new standard in travel innovation. Sama, powered by advanced conversational AI, interacted with attendees, showcasing the airline’s commitment to personalized travel experiences. Additionally, Qatar Airways unveiled its immersive experience stand, featuring VR tours and multi-sensory pods, captivating visitors with the airline’s latest technological advancements. CEO Engr. Badr Mohammed Al-Meer emphasized the airline’s dedication to exceeding expectations and announced significant route launches and resumptions to meet growing travel demand, reinforcing Qatar Airways’ position as a global leader in aviation.

(PRESS RELEASE) Dubai, UAE, 2024-May-7 — /Travel PR News/ — Qatar Airways, an unprecedented seven-time winner of the ‘World’s Best Airline’ award, has captured the spotlight on the opening day of the Arabian Travel Market (ATM) 2024, with a stunning holographic display of Sama, the airline’s second-generation AI-powered digital human cabin crew. This innovative display, along with a cutting-edge stand featuring multi-sensory-rich experiences showcased the airline’s technological prowess, captivating crowds at the biggest travel and tourism event in the Middle East.

Powered by advanced conversational AI, Sama engaged with ATM’s attendees, effortlessly demonstrating her knowledge on Qatar Airways’ diverse operations. The digital human cabin crew, designed to enable personalised travel experiences, will continue to evolve over time to improve responses through passenger interactions in the airline’s immersive platform, QVerse.

In addition to the introduction of Sama, the multiple award-winning airline unveiled its innovative experience stand, offering enthusiastic crowds advanced immersive experiences. From virtual reality (VR) tours to the revolutionary multi-sensory pod, Qatar Airways’ latest technological advancements continue to enthral visitors at ATM 2024, offering them a unique way to explore the interiors of the airline’s state-of-the-art the fleet, as well as the exceptional luxury and comfort of the award-winning Qsuite.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways is thrilled to return this year to ATM Dubai with Sama 2.0, who not only represents the cutting-edge of digital innovation in human interaction but also enhances the travel experience for all our passengers. As a multiple award-winning airline, this aligns perfectly with our commitment to exceeding expectations, offering both experts and travellers unparalleled, innovative interactions that resonate with them.”

Earlier this year, the national carrier of the State of Qatar announced several route launches and resumptions, as well as a significant increase in flight frequencies to meet the growing travel demand and enhance the airline’s global network comprising of more than 170 destinations.

Qatar Airways will start operating flights and resume services to the following destinations this summer:

·       Democratic Republic of Congo:  Inaugural flight to Kinshasa on 1 June 2024 (triangle with Luanda)
·       Uzbekistan: Inaugural flight to Tashkent on 2 June 2024
·       Portugal: Lisbon resumption on 6 June 2024
·       Italy: Resumption of flights to Venice on 12 June 2024
·       Germany: Inaugural flight to Hamburg on 1 July 2024

Additionally, the national carrier of the state of Qatar will operate to the following destinations throughout the summer season: 

·       Adana: three weekly flights between 09 June and 25 August 2024.
·       Antalya: five weekly flights between 30 May and 31 August 2024.
·       Bodrum: three weekly flights between 07 June and 19 August 2024.
·       Marrakech: seven weekly flights between 01 April and 26 October 2024.
·       Mykonos: four weekly flights between 07June and 07 September 2024.
·       Sarajevo: seven weekly flights between 01 June and 29 September 2024.
·       Trabzon: five weekly flights between 07 June and 24 August 2024.

Destinations served by Qatar Airways will receive the following year on year flight frequency this summer:

·       Almaty – increased from seven weekly flights to 14
·       Baku – increased from seven weekly flights to 12
·       Bangkok – increased from 35 weekly flights to 38
·       Casablanca – increased from four weekly flights to seven
·       Copenhagen – increased from four weekly flights to seven
·       Dusseldorf – increased from seven weekly flights to 11
·       Hanoi – increased from 12 weekly flights to 21
·       Barcelona – increased from 14 weekly flights to 21
·       Boston – increased from seven weekly flights to 10
·       Brussels – increased from seven weekly flights to 12
·       Kuala Lumpur – increased from seven weekly flights to 14
·       Malaga – increased from three weekly flights to seven in peak season (has also been extended to year-round)
·       Manchester – increased from 18 weekly flights to 21
·       Miami – increased from seven weekly flights to 10
·       New York (JFK) – increased from 14 weekly flights to 21
·       Nice – increased from four weekly flights to seven (to increase in May ahead of the F1 Monaco Grand Prix and Cannes Film Festival)
·       Oslo – increased from seven weekly flights to 14
·       Paris – increased from 21 weekly flights to 28
·       Rome – increased from 18 weekly flights to 21
·       Seoul – increased from seven weekly flights to eight
·       Tunis – increased from seven weekly flights to 10
·       Warsaw – increased from 10 weekly flights to 14

Qatar Airways invites all guests at ATM Dubai to visit its new stand and meet Sama 2.0 – the embodiment of exceptional service and hospitality – at Dubai World Trade Centre, Sheikh Saeed Hall 2, Stand ME1450 from 6-9 May 2024.

About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, ‘Best Airline in the Middle East’, ‘World’s Best Business Class Lounge’ and ‘World’s Best Business Class Lounge Dining’ at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the ‘World’s Best Airline’ voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022). As leaders in industry innovation and digital adoption, Qatar Airways was recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards.Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.

Qatar Airways currently flies to nearly 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.

About Qatar Airways

A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, Best Airline in the Middle East, World’s Best Business Class Lounge and World’s Best Business Class Lounge Dining at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the “World’s Best Airline” voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022). As leaders in industry innovation and digital adoption, Qatar Airways was recently voted the world’s best airline website by World Travel Tech Awards.

Qatar Airways currently flies to more than 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, voted by Skytrax as the ‘World’s Best Airport’ in 2021 and 2022 consecutively. This year, Hamad International Airport has been ranked by Skytrax as the second-best airport in the world, and received the ‘Best Airport in the Middle East’ accolade for the ninth time in a row, as well as ‘World’s Best Airport Shopping’.

Media Contact:

Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200

Source: Qatar Airways

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