Qatar Airways Unveils Next-Gen MetaHuman Cabin Crew Sama 2.0 at ITB Berlin 2024

• Qatar Airways will showcase its latest digital innovation at the world leading travel trade show, taking place from 5-7 March 2024
• Qatar Airways is the world’s first airline to develop a virtual MetaHuman cabin crew
• The dynamic reveal will highlight Sama’s second generation capabilities powered by artificial intelligence

(IN SHORT) Qatar Airways sets a new standard in aviation innovation by revealing Sama 2.0, the second generation of its virtual cabin crew MetaHuman, at ITB Berlin 2024. As the world’s first airline to develop a virtual cabin crew, Qatar Airways showcases Sama’s advanced capabilities, driven by artificial intelligence and designed to revolutionize personalized service in air travel. The unveiling marks a milestone in digital innovation, positioning Qatar Airways at the forefront of AI-powered passenger experience. Visitors to ITB Berlin are invited to explore Qatar Airways’ exhibition pavilion and interact with Sama 2.0, embodying exceptional service and hospitality.

(PRESS RELEASE) Doha, Qatar, 2024-Feb-27 — /Travel PR News/ — Qatar Airways, the industry standard for innovation in aviation, is participating in the global travel and trade event, ITB Berlin, from 5-7 March 2024, with the reveal of its second-generation revolutionary MetaHuman, Sama 2.0. The launch will be held at the remodelled Qatar Airways stand on the opening day of the trade show.

The national carrier of the State of Qatar is the first airline in the world to develop a virtual cabin crew. Sama, the world’s first AI-powered MetaHuman cabin crew member, will be unveiled in a previously unseen way at this highly anticipated event, spotlighting the future of personalised service and accessibility in air travel. Sama, powered by digital human creator, UneeQ, is primed to create new benchmarks for future AI implementations, showcasing a level of interaction that is as personal as it is functional.

The world leading travel trade show, ITB Berlin, which is a major travel and tourism industry event, showcases a range of travel exhibitors from over 180 countries and five continents, providing over 160,000 visitors with information on new products, services and facilities in the tourism industry.

Qatar Airways welcomes all guests at ITB to visit its new exhibition pavilion and meet Sama 2.0 – the embodiment of exceptional service and hospitality – at the trade fair in Hall 4.2, stand 102, from 5-7 March 2024.

Sama 2.0 will soon be ready to welcome passengers in Qatar Airways’ digital platform, QVerse.

About Qatar Airways

A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, Best Airline in the Middle East, World’s Best Business Class Lounge and World’s Best Business Class Lounge Dining at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the “World’s Best Airline” voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022). As leaders in industry innovation and digital adoption, Qatar Airways was recently voted the world’s best airline website by World Travel Tech Awards.

Qatar Airways currently flies to more than 160 destinations worldwide, connecting through its Doha hub, Hamad International Airport, voted by Skytrax as the ‘World’s Best Airport’ in 2021 and 2022 consecutively. This year, Hamad International Airport has been ranked by Skytrax as the second-best airport in the world, and received the ‘Best Airport in the Middle East’ accolade for the ninth time in a row, as well as ‘World’s Best Airport Shopping’.

Media Contact:

Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200

Source: Qatar Airways

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