Qatar Airways ‘Think Pink’ fund-raising initiatives raised over 145,000 QAR for breast cancer awareness

The amount was collected following a number of fund-raising initiatives organised on the occasion of Breast Cancer Awareness Month

DOHA, Qatar, 2020-Dec-09 — /Travel PR News/ — Qatar Airways staff have raised over 145,000 QAR to support the efforts of Qatar Cancer Society (QCS) to raise awareness of breast cancer as well as to provide care to people affected by the disease. The amount was collected through a number of ‘Think Pink’ fund-raising initiatives that took place during the airline’s Breast Cancer Awareness Month campaign in October.

The donation cheque was handed over at a small ceremony, held on 6 December 2020 at Qatar Airways’ headquarters, attended by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, and the QCS Chairman, His Excellency Sheikh Dr. Khalid bin Jabr Al Thani.

Earlier in October, Qatar Airways in partnership with QCS, joined forces with Hamad International Airport (HIA), Qatar Aviation Services (QAS) and Qatar Duty Free (QDF) to host a month-long breast cancer awareness programme for its thousands of employees worldwide. The activities included webinars, free mammogram screenings and fundraising events.

Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker, said: “We are very proud to see our employees embrace such an initiative to offer their support to QCS. It is a great honour to hand over this cheque on behalf of our staff. Qatar Airways is a dedicated supporter of QCS, and committed to continue raising awareness of breast cancer worldwide.”

QCS Chairman, His Excellency Sheikh Dr. Khalid bin Jabr Al Thani, said: “We are extremely grateful to Qatar Airways and its employees for their support. They have demonstrated the importance of community engagement, and their efforts will not go unseen. Every initiative goes a long way to combatting breast cancer. This year as in previous years, Qatar Airways supported QCS to highlight the importance of cancer prevention, early detection and patients’ psychological and financial support. This praise-worthy initiative aligns with QCS’ objectives to reduce the burden of cancer and ensure that cancer control remains a priority within our communities. We are grateful to Qatar Airways for leading this influential effort.’’

During Breast Cancer Awareness Month, Qatar Airways also engaged its passengers and the wider community in ‘Think Pink’ activities. Passengers were offered custom-designed, limited edition amenity kits and pink-themed special menus were served onboard selected flights as well at Qatar Airways’ Al Mourjan Business Lounge. Additionally, flight QR9901 took a special flight path ‘drawing’ a ribbon – the symbol of breast cancer awareness – in the skies above Doha.

The airline recently won two BOC Brilliance Awards for ‘Best Social Media Campaign’ and ‘Brilliance in Employee Engagement in HR’ for its 2019 Breast Cancer Awareness Month campaign, which shows Qatar Airways’ commitment to promoting breast cancer awareness across a broad and diverse base including its employees, passengers as well the wider community.

Qatar Airways is also a patron partner of the Union for International Cancer Control (UICC), a non-governmental organisation focused on leading initiatives that unite and support the cancer community to ensure cancer control continues to be a priority in global health.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’, and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. It is the only airline to have been awarded the coveted ‘Skytrax Airline of the Year’ title, which is recognised as the pinnacle of excellence in the airline industry, five times.

Notes to Editors:

About Qatar Airways:

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.

Hamad International Airport (HIA), the airline’s home and hub, was recently ranked “Third Best Airport in the World”, among 550 airports worldwide, by the SKYTRAX World Airport Awards 2020. Rising from fourth position in 2019 to third in 2020, HIA has been steadily rising in the ‘World’s Best Airports’ rankings since the start of its operations in 2014. In addition, HIA was voted the ‘Best Airport in the Middle East’ for the sixth year in a row and ‘Best Staff Service in the Middle East’ for the fifth year in a row.

Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.

Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA World Cup Qatar 2022TM, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.

Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight in the belly-hold of passenger aircraft to an extensive global network. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters, 21 Boeing 777 freighters and four Airbus A330 freighters.

Qatar Executive is the private jet charter division of Qatar Airways Group. Luxury jet services are available for worldwide charter on board the operator’s wholly-owned business jet fleet. Qatar Executive is the launch customer for Gulfstream’s G700, the world’s first commercial service operator of the Gulfstream G500 and largest commercial operator of the G650ER worldwide. Qatar Executive’s service portfolio also includes aircraft management, maintenance and Fixed Based Operator services.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200
Email:  qrmedia@qatarairways.com.qa

Source: Qatar Airways

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