Qatar Airways Showcases Next-Gen AI Travel Tech at Arabian Travel Market 2025

(IN SHORT) Qatar Airways will unveil a suite of cutting-edge, AI-powered travel technologies at Arabian Travel Market Dubai 2025, including enhancements to Sama, its digital human cabin crew, now fluent in Arabic. Visitors can explore AI trip booking, the Qverse virtual booking platform, a multi-sensory in-flight simulation, and the upgraded Qsuite – Next Gen. Recently named the world’s best airline by Skytrax, Qatar Airways aims to push boundaries in customer experience and aviation innovation.

(PRESS RELEASE) DOHA, Qatar, 2025-Apr-23 — /Travel PR News/ — Qatar Airways is set to raise the bar for digital innovation in aviation as it returns to Arabian Travel Market (ATM) Dubai 2025. Recently crowned the “World’s Best Airline” by Skytrax in 2024, the carrier is spotlighting a futuristic lineup of AI-powered and immersive travel technologies that cater to the evolving expectations of modern travellers.

Visitors to the Qatar Airways stand at ATM will get a firsthand look at Sama—the world’s first AI-powered digital human cabin crew—and her latest enhancement: fluent Arabic capabilities, offering a more culturally resonant and accessible experience for Arabic-speaking guests. Sama’s new language skills are part of the airline’s broader push to provide more inclusive and personalized digital services.

Guests will also experience:

• AI-driven Sama Booking – an intelligent, conversational assistant that streamlines trip planning.
• Qverse – Qatar Airways’ metaverse-style virtual booking environment.
• Multi-Sensory Experience – an immersive exhibit that blends visual, audio, and scent to simulate premium in-flight moments.
• Qsuite – Next Gen – an evolution of the award-winning business class suite, integrating enhanced comfort and smart features.

Qatar Airways Group CEO Engr. Badr Mohammed Al-Meer expressed the airline’s commitment to collaborative innovation, stating:

“We are delighted to participate in Arabian Travel Market this year and help shape the future of travel and connectivity. Our commitment to innovation is matched by our drive to deliver seamless, world-class experiences for every traveller. We look forward to exchanging ideas and strengthening partnerships that elevate global aviation.”

ATM Dubai 2025 will take place from 28 April to 1 May at the Dubai World Trade Centre. Qatar Airways will welcome guests and partners at stand ME 1420, situated between halls 3 and 4.

Media contact:

For media enquiries, please email:
qrmedia@qatarairways.com.qa

SOURCE: Qatar Airways Group