Qatar Airways Renews Partnership with Paris Saint-Germain Through 2028, Expanding Global Sports Collaboration
Qatar Airways Renews Partnership with Paris Saint-Germain Through 2028, Expanding Global Sports Collaboration
Renewed collaboration highlights shared values of excellence, blending the world of aviation, sports, fashion and lifestyle
(IN SHORT) Qatar Airways has renewed its partnership with Paris Saint-Germain (PSG) until 2028, strengthening their long-standing collaboration based on shared values of excellence and innovation. This extended partnership will see Qatar Airways continuing as PSG’s Official Airline Partner and expanding their involvement across the Qatar Airways Group, including Qatar Duty Free and Hamad International Airport. As part of the collaboration, Qatar Airways will feature prominently on PSG’s shirts, training apparel, and warm-up jerseys for all domestic and international competitions. The partnership also enhances fan engagement, with exclusive offerings for Qatar Airways Privilege Club members and fan travel packages via Qatar Airways Holidays. The airline will further integrate technology, including providing in-flight Wi-Fi and connectivity for PSG teams, exemplified by a virtual press conference held onboard a Qatar Airways flight. This collaboration is part of Qatar Airways’ broader strategy of global sports sponsorships, including partnerships with FIFA, Formula 1®, and UEFA.
(PRESS RELEASE) Doha, Qatar, 2025-Jan-29 — /Travel PR News/ — Qatar Airways, named the world’s best airline by Skytrax in 2024, is excited to announce the renewal of its partnership with Paris Saint-Germain (PSG) until 2028. This extension deepens the bond between Qatar Airways and one of the most iconic football clubs globally, ushering in a new chapter of shared excellence, ambition, and innovation. The renewed collaboration builds on a long-standing relationship, now encompassing not only PSG but also Qatar Airways Group entities like Qatar Duty Free and Hamad International Airport, creating a dynamic and all-encompassing partnership.
The announcement follows PSG’s triumphant victory over Manchester City F.C. at the Parc des Princes, securing their place in the prestigious UEFA Champions League. Qatar Airways has long been a major player in the football world, proudly serving as the ‘Official Airline Partner’ for this tournament. As part of the renewal, the Qatar Airways logo will continue to appear on PSG’s “rouge & bleu” shirts, training apparel, and warm-up jerseys for both domestic and international competitions, including Ligue 1 and UEFA events.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, expressed excitement about the partnership’s extension, stating, “We are thrilled to extend our collaboration with Paris Saint-Germain, a club that exemplifies excellence and innovation. This partnership reflects our shared vision to inspire and connect people globally, pushing boundaries both on the pitch and in the sky.”
Nasser Al-Khelaïfi, President of Paris Saint-Germain, echoed this sentiment: “We are proud to extend our partnership with Qatar Airways, the world’s leading airline, through 2028. This collaboration, rooted in excellence, creativity, and innovation, reached new heights with our in-flight press conference aboard a Qatar Airways flight, marking an exciting start to 2025.”
The partnership continues to benefit PSG’s massive global fanbase, offering unique experiences for Qatar Airways’ Privilege Club members and delivering official PSG fan travel packages through Qatar Airways Holidays. This initiative brings passionate football fans to Paris to witness thrilling matches and enjoy exclusive experiences tied to one of the world’s most successful football clubs.
Qatar Airways’ industry-leading technology, including complimentary gate-to-gate Wi-Fi for passengers, will further elevate the fan experience. The airline’s collaboration with Starlink ensures that PSG teams remain connected with their global audience while traveling. This cutting-edge technology was showcased in January 2025 when PSG hosted a virtual press conference at 35,000 feet on a Qatar Airways flight prior to their French Cup victory against Monaco in Doha.
This renewed partnership also introduces several initiatives aimed at enhancing fan engagement and delivering exceptional brand experiences. These include unique lifestyle collaborations that blend PSG’s elegance with Qatar Airways’ hospitality, offering exclusive opportunities within PSG’s ecosystem to bring fans even closer to the action.
As the partnership evolves, Qatar Airways and PSG are set to continue creating global campaigns and expanding their influence, reaching new heights in the world of sports and entertainment. This collaboration further solidifies Qatar Airways’ position as a global leader in sports sponsorship, joining other high-profile partners such as FIFA, Formula 1®, UEFA, MotoGP, and more.
About Paris Saint-Germain
Founded in 1970, Paris Saint-Germain (PSG) is France’s most successful sports club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men’s and women’s football, handball, judo, and Esports. In 2022, U.S.-based Arctos Partners invested in the Club to support its long-term growth strategy.
With a global fan base exceeding 220 million across social media, PSG has become a cultural icon, sitting at the intersection of sport, fashion, and entertainment. Collaborations with global brands like Jordan have solidified its status as a globally recognized lifestyle brand. In 2024, the Club inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility that sets new standards for athlete development and performance.
PSG is committed to social responsibility, supporting disadvantaged youth globally through its PSG for Communities program with initiatives in education, sports, and inclusion.
As The Club of the New Generation, Paris Saint-Germain blends athletic excellence, cultural influence, and social impact to shape the future of sport and society.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
Media Contact:
Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200
Source: Qatar Airways
###
Mashatu, Botswana, 2025-Feb-14 — /Travel PR News/ — Mashatu in Botswana has become the first… Read More
NEW DELHI, 2025-Feb-13 — /Travel PR News/ — Discover the enchanting landscapes and rich heritage… Read More
NEW DELHI, 2025-Feb-13 — /Travel PR News/ — Planning a wedding is a significant milestone,… Read More
NEW DELHI, 2025-Feb-13 — /Travel PR News/ — When you think of travel in India,… Read More
NEW DELHI, 2025-Feb-13 — /Travel PR News/ — The Golden Triangle, comprising Delhi, Agra, and… Read More
NEW DELHI, 2025-Feb-13 — /Travel PR News/ — Assam, the gateway to Northeast India, is… Read More
This website uses cookies.