PATA Opens Submissions for Face of the Future 2025 Award, Celebrating Emerging Leaders in Tourism

(IN SHORT) PATA is now accepting submissions for the Face of the Future 2025 award, with a deadline of June 15, 2025. The award recognizes young professionals in the Asia Pacific region who demonstrate leadership and innovation in sustainable tourism. The winner will receive various benefits, including sponsorship to attend PATA Travel Mart 2025, a seat on the PATA Board, global media exposure, and more.

(PRESS RELEASE) BANGKOK, Thailand, 2025-May-8 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is now accepting submissions for the highly prestigious PATA Face of the Future 2025 award, with the deadline for entries set for June 15, 2025.

Since its inception in 2002, the PATA Face of the Future award has celebrated exceptional young professionals in the Asia Pacific region who have demonstrated leadership, innovation, and a dedication to advancing sustainable tourism practices aligned with PATA’s mission. This esteemed award serves as a key recognition for rising talent in the travel and tourism industry.

PATA CEO Noor Ahmad Hamid commented, “As an organisation committed to empowering future visionaries, we are excited to launch the search for this year’s Face of the Future. We celebrate the next generation of leaders who bring creative solutions, bold ideas, and an unwavering commitment to shaping a sustainable future for tourism.”

He added, “We eagerly anticipate discovering the next young leader who will inspire peers and contribute significantly to the future of the travel and tourism industry.”

Award Benefits:

• The 2025 award winner will enjoy a range of exceptional opportunities, including:
• Full sponsorship to attend and be recognized at PATA Travel Mart 2025 (PTM 2025)
• A speaking opportunity at the PATA Youth Symposium
• A seat on the PATA Board, allowing the winner to represent young professionals across the region
• Opportunities to speak at other PATA or partner events
• Global media exposure through PATA’s communications channels
• Mentorship opportunities, including serving as a mentor in the PATA Youth Mentorship Programme
• Use of the PATA Face of the Future brand identity logo
• A feature blog post on the PATA Blog showcasing their journey and impact (e.g., 2024 winner’s blog)

Celebrating Past Winners:

PATA is also proud to recognize the achievements of the Face of the Future 2024, Jane Park, Assistant Manager – F&B Revenue Management & Operations at Hotel ICON, for her outstanding leadership and contributions to the tourism sector.

Two special recognitions were also awarded:

• Amine Gabbouj, Coordinator of the IGLTA Foundation, received the Sustainability Initiatives Award
• Karnchana Phakpho, Chairperson of the International Tourism and Hospitality Management Programme at Bangkok University, was recognized for her leadership in local and international tourism initiatives.

These individuals exemplify the remarkable impact young professionals continue to have across the Asia Pacific tourism landscape.

The 2024 Winner E-Booklet is available here.

For detailed information on submissions, eligibility requirements, and judging criteria, visit: www.pata.org/pata-face-of-the-future or contact Nick Chun, PATA Manager of Membership & Youth Programme, at fof@pata.org.

Media contact:

Tel: +66 (0)2-460-9264
E-mail: communications@PATA.org

SOURCE: Pacific Asia Travel Association