(IN SHORT) PATA has renewed its partnership with PolyU for another three years, continuing the Asia Pacific Visitor Forecasts reports. This collaboration, set to run from 2024 to 2027, will provide essential insights to the tourism industry amidst economic and geopolitical uncertainties. The partnership involves using advanced forecasting techniques and AI algorithms to analyze key tourism metrics, which will aid in strategic planning and decision-making for businesses and policymakers. PolyU’s research expertise and innovative approach continue to support PATA’s commitment to advancing tourism insights in the Asia Pacific region.
(PRESS RELEASE) Bangkok, Thailand, 2025-Jan-16 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has announced the renewal of its partnership with The Hong Kong Polytechnic University (PolyU) for an additional three years, extending their collaboration from 2024 to 2027. This partnership will continue the publication of the Asia Pacific Visitor Forecasts reports, a vital resource for the tourism industry as it navigates ongoing economic and geopolitical challenges.
PATA’s CEO, Noor Ahmad Hamid, emphasized the importance of these reports, stating, “As the global travel and tourism industry evolves, the Asia Pacific Visitor Forecasts reports remain an essential tool for stakeholders to address challenges and seize emerging opportunities. Renewing our partnership with PolyU, a leading institution known for its cutting-edge research, ensures that our members receive the most current insights into the region’s tourism trends.”
Prof. Haiyan Song, Associate Dean and Chair Professor at PolyU, reflected on the value of the partnership, saying, “It has been a privilege to collaborate with PATA over the years. The Visitor Forecasts have had a significant impact on destination management and business strategies for our partners, helping shape the tourism landscape.”
The new agreement involves further developing tourism demand forecasting techniques for the Asia Pacific region, including advanced statistical methods, AI algorithms, and stakeholder insights. These forecasts will continue to cover key areas such as inbound visitors, tourism receipts, and departures. The reports will be instrumental for tourism professionals and businesses, providing the data needed for effective policymaking, strategic planning, and operational management amidst global uncertainties.
About The Hong Kong Polytechnic University (PolyU): PolyU is a world-class institution committed to innovative, interdisciplinary research aimed at addressing global challenges. The university’s focus on holistic education and knowledge transfer has earned it a top ranking among global universities. Its collaboration with PATA underscores its dedication to driving meaningful contributions to the global tourism industry.
About The Hong Kong Polytechnic University (PolyU)
The Hong Kong Polytechnic University (PolyU) aspires to be an innovative world-class university with a strong sense of social responsibility, driven by its motto, “To learn and to apply, for the benefit of mankind”.
The University provides the best holistic education to nurture socially responsible “leaders of tomorrow” who possess a strong sense of national identity and a global perspective, and pursues impactful innovation and interdisciplinary research to address the world’s most pressing challenges. A robust culture of knowledge transfer and entrepreneurship is a cornerstone of the University, ensuring PolyU’s technologies are transformed into practical real-world applications. The University’s unwavering commitment to excellence has earned it international recognition, with PolyU consistently ranking among the top 100 universities worldwide. Based on this solid foundation, the University will continue to make positive contributions in collaboration with its strategic partners for the betterment of Hong Kong, the Nation, and the world.
About the Pacific Asia Travel Association
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
Media Contact:
Tel: +66 (0)2 658-2000
Fax: +66 (0)2 658-2010
Email: communications@PATA.org
Source: PATA
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