Paris Hilton Adds Sparkle to Hampton by Hilton Breakfast with New Strawberry Waffle Release

Guests can enjoy the Sparkling Strawberry Hampton Waffle at hotels in the U.S. and Canada, and, for the first time, recreate the iconic breakfast experience at home

(IN SHORT) Hampton by Hilton has launched the Sparkling Strawberry Hampton Waffle, a pink, glittery breakfast treat created in collaboration with Paris Hilton and her company, 11:11 Media. Available at Hampton hotels in the U.S. and Canada, guests can also purchase a Sparkling Strawberry Waffle Kit online to enjoy the experience at home. This collaboration adds a fun twist to Hampton’s iconic breakfast, celebrating the brand’s 40-year tradition of offering complimentary hot breakfasts.

(PRESS RELEASE) MCLEAN, Va., 2024-Oct-25 — /Travel PR News/ — Hampton by Hilton has teamed up with Paris Hilton’s 11:11 Media to introduce a new addition to its breakfast lineup: the Sparkling Strawberry Hampton Waffle. This vibrant, glitter-topped waffle brings a playful twist to the brand’s iconic breakfast experience and is available across Hampton by Hilton’s 2,400 hotels in the U.S. and Canada. For the first time, guests can also bring the experience home with the Sparkling Strawberry Waffle Kit, which includes waffle mix, edible glitter, and Paris Hilton’s recipe, available online for $29.99.

The collaboration celebrates 40 years of Hampton by Hilton’s tradition of serving a complimentary hot breakfast, complete with a make-your-own Belgian waffle station that’s become a guest favorite. Shruti Gandhi Buckley, Hampton’s global brand leader, shared, “Our breakfast is a cornerstone of the Hampton experience, and adding Paris Hilton’s unique touch creates a fun, refreshing twist on a beloved classic.”

The Sparkling Strawberry Waffle combines strawberries, chocolate, and edible glitter, embodying Hilton’s signature style. “The Sparkling Strawberry Hampton Waffle is iconic and sweet, just like me!” Paris Hilton said. Breakfast fans can try it at Hampton locations or recreate it at home with Hilton’s recipe and some extra sparkle.

For more details, visit stories.hilton.com/hampton or HamptonbyHilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

About Hampton by Hilton

As the No. 1 ranked lodging franchise for the last 15 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 3,000 properties in 41 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Experience a positive stay at Hampton by Hilton by booking at hampton.com or through the or through the industry-leading Hilton Honors app.Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and X. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and X.

About 11:11 Media 

11:11 Media is a global, next-gen entertainment and consumer lifestyle company at the center of pop culture – connecting content, community, and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021. The company’s businesses include film, TV, audio, music, books, consumer products, digital, and web3, with passion points around lifestyle, fashion, beauty, wellness, art, travel, and more. 11:11 Media’s consumer product licensing and partnerships have driven more than $4B in product sales at retail globally/ Brand partners including Hilton Hotels, Uber, Klarna, NBC, MAC, Living Proof, and Taco Bell tapped 11:11 Media to create massive pop culture moments to engage the company’s fandom of 80M followers across IRL and digital platforms. 11:11 Media Impact, the company’s social impact arm, has introduced the federal bipartisan Stop Child Abuse Act, passed their 8th state law, impacting a total of 13 million children, and developed the #thisiswhoiam campaign in tandem with the memoir launch to support women in reclaiming their personal narratives. Elevating brands, building communities, and driving social impact through the power of storytelling, experiences, and products is the core mission of 11:11 Media.

Source: Hilton Hotels & Resorts

###

Subscribe to Notifications