Oman Air Elevates Distribution Capabilities with Accelya Partnership

(IN SHORT) Oman Air has unveiled a groundbreaking enhancement to its distribution capabilities in collaboration with Accelya, a global technology solutions leader, leveraging the latest IATA New Distribution Capability (NDC) technology. This advancement signifies a pivotal moment in the airline’s retail transformation journey, providing enhanced flexibility and control over distribution channels. The partnership aims to streamline customer experiences, drive operational efficiency, and diversify revenue streams while bolstering the airline’s loyalty system with advanced CRM capabilities. As an early adopter of NDC technology and a founding member of IATA’s Modern Airline Retailing Consortium, Oman Air continues to pioneer innovation in distribution strategy, solidifying its position as a leading and innovative carrier committed to providing a seamless digital experience for partners and guests.

(PRESS RELEASE) Muscat, Oman, 2024-Jun-5— /Travel PR News/ — In a move set to redefine convenience and choice in air travel, Oman Air has announced a significant enhancement to its distribution capabilities through a strategic partnership with Accelya, a global leader in software and technology solutions. This latest development marks a milestone in the airline’s ambitious retail transformation programme, leveraging cutting-edge functionality enabled by the latest IATA New Distribution Capability (NDC) technology.

Chief Executive Officer of Oman Air, Con Korfiatis, emphasized the pivotal role of NDC technology in empowering the airline with enhanced flexibility and control over distribution channels. “Oman Air’s NDC journey has yielded significant growth in recent years, and our partnership with Accelya marks an important milestone in this journey,” stated Korfiatis. He highlighted the upgrade’s ability to streamline customer experiences, facilitate scalability, and reduce distribution costs, thereby driving operational efficiency and revenue diversification.

Accelya’s Chief Executive Officer, Sam Gilliland, expressed delight in Oman Air’s decision to entrust Accelya with their retailing future. Gilliland noted the increasing adoption of Accelya’s FLX Platform by airlines of varying scales and operating models, attributing it to the platform’s track record of delivering fast, impactful results. He underscored the partnership as a testament to Accelya’s leadership in modern retail solutions and its commitment to bringing technological benefits to customers across the travel industry.

Beyond distribution enhancements, Oman Air is enhancing its loyalty system, also powered by Accelya, with enriched customer relationship management (CRM) capabilities. These include advanced campaign management features and a dedicated partner portal, enabling the implementation of coalition loyalty programs and unlocking new revenue streams through loyalty points sales.

As an early adopter of NDC technology and a founding member of IATA’s Modern Airline Retailing Consortium, Oman Air continues to shape the future of retailing technology. This partnership aligns with the airline’s broader strategy to solidify its position as a leading and innovative carrier in distribution strategy, while enhancing capabilities to provide a seamless and digitally-driven experience for partners and guests alike.

Media Contact:

Usama Karim Al Haremi
Senior Manager of Corporate Communication & Media
Email: Usama.alharemi@omanair.com

Abeer Al Balushi
Assistant Manager -Corporate Communications
Email: Abeer.albalushi4@omanair.com

Source: Oman Air

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