Novotel and WWF Unveil Three-Year Plan to Drive Sustainable Practices Across 580 Hotels Worldwide

Following a longstanding commitment to support its guests’ pursuit of balance in their lives, Novotel’s three-year agreement with World Wide Fund for Nature (WWF) will champion the protection and restoration of the world’s oceans, the source of balance for the planet, through science-based action and conservation projects

(IN SHORT) Novotel, Accor’s founding brand, has embarked on a transformative partnership with the World Wide Fund for Nature (WWF) to champion ocean conservation over the next three years. With a commitment to balance ingrained in its ethos, Novotel aims to mitigate its impact on the planet by focusing on the ocean, the Earth’s largest carbon sink and a crucial source of equilibrium. Through a comprehensive action plan rooted in UN priorities, Novotel will implement initiatives across its 580 hotels worldwide, including reducing plastic and carbon footprints, promoting sustainable food choices, enhancing ocean education and awareness, and fostering research and innovation. This groundbreaking collaboration with WWF signifies a significant step forward in Novotel’s sustainability journey and sets a precedent for the hospitality industry’s role in environmental stewardship.

(PRESS RELEASE) Paris, France, 2024-Jun-12— /Travel PR News/ — Novotel’s recent partnership with the World Wide Fund for Nature (WWF) marks a significant step in their commitment to environmental stewardship, particularly focusing on ocean conservation. The three-year agreement aims to drive positive change across Novotel’s 580 hotels worldwide, integrating science-based action and conservation projects into their operations.

This partnership aligns with Novotel’s longstanding dedication to balance, both in their business model and in enhancing the work-life experience of their guests. By focusing on the ocean, the brand aims to contribute to the preservation and restoration of this vital ecosystem, which plays a crucial role in regulating the climate and supporting biodiversity.

Novotel’s action plan, rooted in United Nations priorities, encompasses initiatives to reduce marine pollution, combat overfishing, and increase scientific knowledge about ocean health. Through four key pillars of their Positive Impact Plan, Novotel aims to reduce plastic and carbon footprints, make sustainable food choices, enhance education and awareness about ocean conservation, and contribute to research and innovation.

The partnership with WWF outlines four main objectives: establishing sustainable seafood policies, raising awareness among guests and employees about ocean importance, advocating for ocean preservation, and supporting marine biodiversity through specific projects.

WWF’s involvement includes providing technical expertise, conducting site visits, and forming a dedicated steering committee to monitor Novotel’s progress. Additionally, Novotel will support WWF’s conservation projects worldwide, including initiatives such as protecting marine habitats, removing marine debris, and tracking marine turtle populations.

This collaboration reflects Accor’s broader commitment to sustainability, demonstrated through previous initiatives such as supporting renewable energy projects and reducing single-use plastics across its properties. By partnering with WWF and embracing environmental stewardship, Novotel sets a precedent for the hospitality industry and contributes to global efforts for a more sustainable future.

About Novotel

Novotel Hotels, Suites & Resorts offers high-quality hotels designed as comforting and energising places where guests can achieve balance in their busy lives, whether they are traveling for work, leisure or a blend of both. The brand’s wide array of hotels, suites and resorts offer a multitude of services including spacious, modular rooms with natural and intuitive design; relaxed restaurants with nutritious choices; flexible workspaces; attentive and proactive staff; family zones for the youngest guests; multi-purpose lobbies; and accessible fitness centres. Novotel, which has over 580 locations in more than 65 countries is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries. Novotel is also a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

novotel.com | all.com | group.accor.com

Media Contacts:

Sarah Wilson
VP Communications & Brand Sustainability – PM&E Brands, Accor
Sarah.Wilson@accor.com

Caroline Ponomarenko
PR & Communications Director – PM&E Brands, Accor
Caroline.Ponomarenko@accor.com

Source: Accor

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