Next-Gen Tech Powers AEGEAN’s Leap Toward Personalized, Digital Air Travel

(IN SHORT) AEGEAN Airlines is expanding its digital capabilities through a new long-term IT partnership with Amadeus, aimed at ushering in the next era of airline retailing. The agreement includes advanced tools such as Amadeus Digital Commerce and Anytime Merchandising for personalized and real-time sales strategies, along with Outpayce’s Pay-by-Link and Xchange Payment Platform for streamlined and secure payment experiences. These technologies will help AEGEAN deliver more tailored, seamless customer journeys and better manage its digital operations as it continues to lead innovation in the regional airline industry.

(PRESS RELEASE) MADRID, 2025-Apr-24 — /Travel PR News/ — AEGEAN, Greece’s national airline, is strengthening its partnership with travel technology leader Amadeus through a long-term IT agreement that will see the carrier embrace a suite of next-generation retailing solutions aimed at enhancing the customer journey and boosting revenue.

Under this expanded collaboration, AEGEAN will now deploy a host of cutting-edge digital tools, including Amadeus Digital Commerce, a data-driven platform that enables the airline to respond dynamically to traveler behavior. Through this solution, customers can create personalized booking experiences and even revisit and complete their saved flight offers for up to three months.

The airline will also leverage Amadeus Anytime Merchandising, a centralized interface allowing AEGEAN to seamlessly define, monitor, and refine its merchandising strategy in real time. This adaptability is key to delivering consistent, tailored content across sales channels, all while optimizing the airline’s commercial reach.

“As we invest in expanding our digital footprint, this partnership with Amadeus marks a critical milestone in offering more tailored and intuitive services to our customers,” said Michalis Kouveliotis, Deputy CEO at AEGEAN. “With smarter payment and retailing tools, we’re reinforcing our commitment to innovation and elevating every touchpoint of the passenger experience.”

In the area of payments, AEGEAN will also integrate Outpayce Pay-by-Link, which streamlines transactions by letting passengers pay securely via a simple link sent through SMS, email, or QR code. Additionally, Outpayce’s Xchange Payment Platform will serve as a single hub for managing AEGEAN’s full payment ecosystem, enhancing visibility, efficiency, and flexibility.

Gwenaele Monboisset, SVP Airlines for Central & Eastern Europe at Amadeus, noted: “AEGEAN’s retail strategy is deeply aligned with the shift toward hyper-personalized air travel. As one of the most prominent carriers in the region, they are perfectly positioned to lead in this space, and we are proud to deepen our collaboration to support that journey.”

By deploying these digital retailing and payment technologies, AEGEAN positions itself at the forefront of airline innovation, setting a new standard for seamless and personalized travel in Central and Eastern Europe.

Media contact:

Joanna Seymour-Taylor
Head of Communications EMEA, Amadeus
joanna.seymour-taylor@amadeus.com

SOURCE: Amadeus IT Group SA