New Global Case Studies Show How Tropical Coastal Destinations Are Reinventing Tourism for a Changing Climate

(NEWS) SANYA, China, 2025-Nov-19 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has unveiled a comprehensive new report addressing the growing urgency of sustainable tourism development across tropical coastal destinations. Released during the 2025 Tropical Coastal City Tourism Event in Sanya, China, the publication — Developing Sustainable Tourism in Tropical Coastal Cities: Global Case Studies — highlights the pressures facing coastlines as climate change accelerates and visitor volumes rise. The launch gathered senior representatives from the Sanya Tourism Board and PATA leadership, reinforcing the region’s commitment to collaboration and knowledge-sharing.

The report identifies four foundations crucial to long-term sustainability: responsible resource management, stronger alignment between local residents and tourism activity, diversified economic and tourism offerings, and consistent adoption of responsible practices across the private sector. PATA CEO Noor Ahmad Hamid underscored the vulnerability of tropical coastal zones, referencing 2024 data from the World Meteorological Organisation showing unprecedented sea-surface temperatures and near-record ocean heat content in the South-West Pacific. He noted that environmental degradation is also intensified by human behaviour and peak-season overcrowding.

Photo (L/R): Hao Zhang, Vice Director General, Sanya Tourism Board; Lynn Wu, Secretary of the Party Committee, Sanya Tourism Board; Soon-Hwa Wong, Ambassador for Greater China, PATA; and Noor Ahmad Hamid, CEO, PATA, at the launch of the PATA report Developing Sustainable Tourism in Tropical Coastal Cities: Global Case Studies during the 2025 Tropical Coastal City Tourism Event in Sanya, China.

Through global case studies, the report outlines how cities can balance economic growth with environmental stewardship and community wellbeing. Sanya’s restoration efforts on Wuzhizhou Island showcase coral-reef rehabilitation, advanced marine-ranching initiatives, and comprehensive waste-management systems that have earned national recognition. Thailand’s approach to water resource management introduces a tourism-focused demand database, seasonal water-reserve planning, public conservation campaigns, and fiscal policy adjustments to encourage responsible consumption. In Indonesia, Desa Potato Head Resort demonstrates how innovation can drive sustainability, achieving a 97.5% recycling rate and developing Styroshell, a new technology that turns styrofoam waste into functional amenities.

The report forms part of PATA’s expanding research portfolio, which this year also includes forecast analyses, tourism monitoring studies, and publications focused on human capital development and halal travel. Together, these resources support broader industry efforts to address climate change, strengthen regenerative tourism practices, and understand emerging trends reshaping the future of travel.

In strengthening the long-term vision for coastal destination development, PATA’s work in Sanya builds on a formal Memorandum of Understanding signed with the Sanya Tourism Board in 2024. The agreement established a three-year collaboration focused on tourism research, international marketing, and sustainable growth across tropical islands in the Asia Pacific region. As part of the partnership, PATA and the Sanya Tourism Board committed to co-organizing the Tropical Coastal City Tourism Event through 2026, creating a regional platform where global coastal cities can exchange strategies, champion responsible tourism, and further elevate Sanya’s position as an emerging international hub.

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Sheryl Rivera

Sheryl Rivera

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