Minor Hotels Partners with Fliggy’s Global Discovery Platform to Expand Reach in China
(IN SHORT) Minor Hotels has partnered with Fliggy to feature its extensive portfolio on the new ‘Global Discovery’ platform, expanding its reach in the Chinese market. This collaboration will enhance Minor Hotels’ visibility and drive bookings while leveraging Fliggy’s vast digital ecosystem and marketing expertise.
(PRESS RELEASE) Bangkok, Thailand, 2025-Jan-30 — /Travel PR News/ — Minor Hotels, a global hospitality group with a portfolio spanning 58 countries, has announced its landmark partnership with Fliggy, Alibaba Group’s renowned online travel platform, to become the first major international hotel brand to feature on Fliggy’s newly launched ‘Global Discovery’ booking platform. Fliggy, a leading player in China’s travel market, offers a diverse range of accommodation options and experiences, and this collaboration aims to significantly enhance Minor Hotels’ visibility in the rapidly growing Chinese market.
Through this partnership, Minor Hotels will list over 80,000 rooms across its eight brands—Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli—on the Global Discovery platform at the same competitive rates available on Minor Hotels’ own websites. Additionally, the collaboration will tap into Fliggy’s vast digital ecosystem, utilizing its powerful marketing tools, innovative technologies, and extensive member base to amplify Minor Hotels’ presence and drive growth within China.
“We’re excited to deepen our relationship with Fliggy, as this partnership enables us to reach millions of Chinese consumers with greater efficiency,” said Ian Di Tullio, Chief Commercial Officer at Minor Hotels. “This collaboration will not only help drive global bookings but also raise awareness of our diverse brands in the Chinese market, supporting the future growth of our properties worldwide.”
Zhuoran Zhuang, CEO of Fliggy, expressed the platform’s enthusiasm for the partnership, saying, “We’re thrilled to enhance our collaboration with Minor Hotels. As a leading platform for independent outbound travel from China, Fliggy is committed to connecting Minor’s unique hotel brands with customers in a more effective and engaging way, offering them personalized and high-quality experiences for their global travels.”
Minor Hotels has an established presence in China, with four hotels currently operating in partnership with Funyard Hotels & Resorts, and another 12 properties in development.
About Fliggy
Fliggy, a wholly-owned subsidiary of Alibaba Group, is one of China’s foremost online travel platforms, known for its innovative approach to product and service offerings. Fliggy focuses on meeting the diverse needs of both domestic and international travelers, and by leveraging Alibaba’s vast ecosystem, it provides merchants with access to a massive user base. Fliggy is committed to supporting digital transformation in the tourism industry, helping partners optimize operations and expand through advanced digital solutions.
About Minor Hotels
Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 58 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 280 hotels by the end of 2027.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty programme.
For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.
Media Contacts:
Mark Thomson
Group Director of PR and Communications
mthomson@minor.com
+66 (0)2 365 7678
Yoyo Wang
Deputy Director of Marketing Communications, China
yowang@minor.com
Source: Minor Hotels
###
Anglers using FishPal to book their fly fishing permits and accommodation have donated more… Read More
Soldotna, AK, 2025-Feb-19 — /Travel PR News/ — Alaska is known for fishing and every year… Read More
Homer, AK, 2025-Feb-19 — /Travel PR News/ — Bear watching is a fantastic activity in… Read More
(IN SHORT) Qantas has upgraded its regional flights in South Australia by introducing larger Q400… Read More
(IN SHORT) MSC Fantasia's arrival at the new Barcelona cruise terminal marks a milestone in… Read More
Miles & More members can now earn Points, Qualifying Points and HON Circle Points on… Read More
This website uses cookies.