MGallery Collection Champions Breast Cancer Awareness with Pink October Initiatives and Global Events

MGallery Collection is championing Pink October once again, as it strives to raise awareness and donations for research and those affected by breast cancer

(IN SHORT) MGallery Collection is proudly participating in Pink October for the sixtieth consecutive year, aiming to raise awareness and funds for breast cancer research. Throughout the month, MGallery hotels will implement various initiatives, including educational events focused on the early signs of breast cancer and internal competitions among staff to promote awareness. Guests can contribute to local breast cancer organizations through donations and QR codes in hotel bathrooms will provide access to educational content on prevention and self-examination. Iconic hotels will illuminate their facades in pink, and MGallery is collaborating with artist Djhor to create limited-edition merchandise. Additionally, the brand will continue its partnership with Pour Les Femmes to offer luxury sleepwear, with proceeds benefiting cancer treatment centers and local NGOs. Special events will occur globally, highlighting the commitment of MGallery to support women and raise awareness throughout Pink October.

(PRESS RELEASE) Paris, France, 2024-Oct-9 — /Travel PR News/ — MGallery Collection is proudly participating in Pink October for the sixtieth consecutive year, launching a series of initiatives aimed at raising awareness and funding for breast cancer research. Throughout this month, MGallery hotels will engage in various activities designed to educate the public about breast cancer, which accounts for 30% of all cancer diagnoses in women today.

The brand is committed to making a meaningful impact on women’s lives, supporting hotel guests, employees (internally known as Heartists), and community members. MGallery’s year-round efforts to amplify female voices are now taking center stage through partnerships with local NGOs and various events during Pink October.

Exciting Initiatives Across MGallery Hotels

In an effort to enhance awareness, MGallery hotels will implement a range of exciting Pink October activations:

• Internal Competitions and Awareness Events: A series of competitions will take place, including events designed to educate individuals globally about the early signs and symptoms of breast cancer. MGallery Heartists will participate in a distance-running challenge, with the hotel whose Heartists cover the most kilometers receiving a donation in euros for the Gustave Roussy cancer center. Guests can also contribute by making a €2 donation per night to a designated local breast cancer awareness organization.
• Educational QR Codes: Guests will find QR code stickers in their bathrooms, granting access to exclusive video podcasts that share valuable insights on breast cancer prevention, self-examination tips, and early detection techniques.
• Illuminated Pink Facades: A selection of uniquely designed hotels will illuminate their exteriors in vibrant pink, joining iconic landmarks like the Eiffel Tower and the Empire State Building in support of breast cancer awareness. Staff members will greet guests wearing pink ribbons and offer a signature Pink October welcome drink.

Artistic Collaboration and Unique Merchandise

In addition to these initiatives, MGallery Collection is partnering with French artist Djhor, who has created a limited-edition Pink Icon illustration for the hotels. This eye-catching design symbolizes care and health, and will be available for purchase at MGallery hotels and online.

Luxury Sleepwear for a Cause

Continuing its commitment to social enterprise, MGallery has reintroduced its collaboration with Pour Les Femmes, a brand founded by actress Robin Wright. Specially crafted luxury sleepwear will be available in hotels and online, with all proceeds from sales supporting the Gustave Roussy cancer treatment center when purchased online, or local NGOs when bought in hotels.

Special Events Around the Globe

Various MGallery hotels will host unique events throughout the month:

• Costanero Hotel Montevideo will showcase a Pink October banner and illuminate its facade in vibrant pink, while offering Pink Tea from 4 PM to 7 PM, with proceeds going to the Clarita Berenbau Foundation.
• Gem Forest Hotel Nairobi will celebrate influential local women with a pyjama party hosted by public figure Pinky Ghelani, featuring a charity auction streamed globally for the Faraja Cancer Trust. The hotel will culminate Pink October with the Pink RiiSE event, where attendees don bright pink attire to raise funds for breast cancer care.
• VIE Hotel Bangkok is set to host exclusive Michelin-star dinners and silent auctions on October 10, with all proceeds benefiting the Queen Sirikit Centre for Breast Cancer Foundation, alongside live performances from renowned musicians.
• Le Domaine de la Reine Margot Paris Issy will partner with the Skin Association to provide psychological support for women in remission from cancer, including free wellness activities for cancer patients.
• The William Inglis Hotel Warwick Farm will host a Pink October luncheon featuring guest speakers like champion jockey Michelle Payne, sharing inspiring stories during a crafted lunch experience.
• INK Hotel Amsterdam will collaborate with Mammarosa, a charity focused on providing cultural support to women facing breast cancer, ensuring proper information is shared throughout the hotel. The hotel will also contribute to Mammarosa with sales from Pink October products.

This press release was authored by MGallery Collection.

About MGallery Hotel Collection

MGallery Hotel Collection brand thoughtfully selects and curates unique properties around the world, forming a storied collection of boutique hotels with true soul where captivating stories are lived and shared. These more than 120 boutique hotels all around the world enjoy a unique history, inspired by the remarkable past of the building or by its destination that welcomes it allowing the guests to live memorable and meaningful moments.

The MGallery Collection establishments are hotels in which guests live an immersive experience, marked by exceptional interiors, an art of the mixology that awakens all the senses, and a well-being focused on balance in everyday life and mindfulness. It is a brand committed to Women but also to local communities, promoting the know-how of surrounding artisans and producers.

MGallery Collection customers leave with an unconditional desire to discover the other jewels of the brand to live a new unique experience. The most renowned hotels in this collection include the Hotel Molitor Paris in France, the Municipal Liverpool in the UK, the Santa Teresa Hotel in Rio de Janeiro in Brasil, Manly Pacific in Sydney in Australia, Athens Capital in Greece or Hotel des Arts Saigon in Vietnam. MGallery Collection is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL -Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

mgallery.com  |  all.com  |  group.accor.com

Media Contact:

Flavie Cottin
Brand Communication & PR Manager MGallery
flavie.cottin@accor.com
+33 (6) 99 11 70 87

Source: Accor

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