Marco Polo Hotels announced global campaign to celebrate Marco Polo’s 761st birthday

HONG KONG, 2015-9-11 — /Travel PR News/ — Marco Polo Hotels is celebrating the birth of its namesake – Marco Polo – by holding a massive one-day global campaign for the first time.

September 15th marks the 761st birthday of the legendary explorer who spent over two decades  travelling from his hometown of Venice, Italy to China. Ultimately, the Italian merchant journeyed almost 24,000 kilometres over land and sea. Marco Polo hotels embody the ethos of discovery, creating unique guest experiences and drawing on the key philosophies of the legendary explorer, global traveller, entrepreneur and connoisseur of culture – just as Marco Polo’s modern travellers are today.

All Marco Polo hotels will be initiating internal activities, promotions and events at their respective locations, while implementing digital marketing across Greater China to celebrate this milestone event that has never been executed by the group before.

As an appreciation for its worldly travellers, the group will be unveiling a surprise offer that will be announced at 00:01 on September 15th. The special will only be available for 24 hours and will be sure to delight the present-day explorers. A digital announcement teaser will be issued a week before the special day to approximately 300,000 Marco Polo global travellers to inform them of this milestone event.

Coinciding with the group’s Hong Kong roadshow that will be held during the same week, there will also be a Client Appreciation event held at Marco Polo Hongkong Hotel that evening. Over 150 guests will be entertained by an eclectic mix of celebratory Italian and Asian music, Venetian and Chinese opera, a delicious selection of Italian and Asian dishes, and games and activities to be enjoyed by all, with representatives from each hotel present to partake in the festivities. There are also rumours that Marco Polo himself will grace the event.

Mark your calendars and get ready to celebrate the birth of Marco Polo with who else but Marco Polo Hotels.

About Marco Polo Hotels
A wholly owned subsidiary of The Wharf (Holdings) Ltd, Marco Polo Hotels currently operates 14 owned or managed upscale, full-service hotels throughout Hong Kong, China and the Philippines. Niccolo by Marco Polo was recently added to the group’s portfolio as the new luxury collection. In addition to 4 Niccolo hotels, the group has a further 2 Marco Polo properties under development, bringing the group to 19 hotels in total. Marco Polo properties are well-known and established addresses for business and leisure travellers throughout the Asian region, with a proven reputation for exceptional service and an appreciation for their local identity. The brand maintains its long-standing ethos of discovery, creating unique guest experiences and drawing on the key philosophies of its namesake, Marco Polo: an adventurer, a traveller, an entrepreneur and a connoisseur of culture – just as Marco Polo’s modern travellers are today.

Further details on Marco Polo Hotels are available at: www.marcopolohotels.com

ABOUT GLOBAL HOTEL ALLIANCE
Founded in 2004, and based on the airline alliance model, Global Hotel Alliance (“GHA”) is today the world’s largest alliance of independent hotel brands. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands, and operates a multi-brand loyalty programme, DISCOVERY, which has over six million members. GHA’s member brands comprise over 550 upscale and luxury hotels with 110,000 rooms across 76 different countries. For more information visit www.gha.com

MEDIA INQUIRIES

Juanita Lo
Group Communications Manager
Marco Polo Hotels
5/F, Marco Polo Hongkong Hotel
Harbour City, Hong Kong
Tel: (852) 2118-7269
Fax: (852) 2118-7401
Email: jlo@marcopolohotels.com

Jonathan Ma
Communications Manager
Marco Polo Hotels
5/F, Marco Polo Hongkong Hotel
Harbour City, Hong Kong
Tel : (852) 2118-7292
Fax : (852) 2118-7401
Email: jonathan.ma@marcopolohotels.com

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