MALDIVES, 2014-9-12 — /Travel PR News/ — Maldives Marketing and PR Corporation (MMPRC) have launched a global advertising campaign with BBC to promote the Maldives as a tourism destination. The campaign which will run from September to October 2014 will feature the unique aspects of the Maldives tourism product under the tag line “Sunny side of life” in a new 30 second commercial reaching to a worldwide audience across important regional markets of Europe, Asia Pacific, South Asia, Middle East, America and North Africa. In addition, the advertisement will be run on site bbc.com, video on demand section with 793,651 impressions across weather.
The campaign aims to raise the profile of Maldives as a world class destination appealing to affluent travellers by reminding them of Maldives as a holiday destination and persuading potential tourists to visit, as well as strengthening the positive image of the destination.
701,704 tourists have visited the country this year from January to July. This is a substantial growth of 11.8 percent compared to the same period in 2013.
###
(IN SHORT) Hyatt has appointed Javier Águila as President of the Inclusive Collection, enhancing its… Read More
(IN SHORT) Hyatt Centric Ocean Front Xiamen has officially opened, offering a prime location on… Read More
(IN SHORT) The inaugural IATA World Data Symposium will take place in Dublin on February… Read More
(IN SHORT) IHG Hotels & Resorts, in collaboration with Meituan Hotel, hosted an inspiring New… Read More
Highest level of accreditation awarded to Six Senses properties following comprehensive process to underscore the… Read More
From romantic rendezvous to self-care splurges, the Yorkville property has a collection of experiences to… Read More
This website uses cookies.
