Lufthansa Group Enhances Baggage Tracking with Apple AirTag Integration for Improved Customer Experience

(IN SHORT) Lufthansa Group, which includes Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings, has integrated Apple’s AirTag location feature into their baggage tracing service. This allows passengers to securely share the location of their AirTag or Find My network accessory via familiar digital channels, improving baggage tracking efficiency. The initiative is part of the group’s ongoing efforts to enhance the customer journey through digital innovations. Lufthansa’s Digital Hangar, a team of 1,000 experts, is driving these efforts to offer more transparency and faster solutions in case of irregularities.

(PRESS RELEASE) Cologne, Germany, 2025-Feb-5 — /Travel PR News/ — Lufthansa Group airlines, which include Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings, have rolled out a new service that enhances the passenger experience by incorporating Apple’s AirTag tracking feature into their baggage tracing system. Effective immediately, travelers can now privately and securely share the location of their AirTag or Find My network accessory through the familiar baggage tracing channels. This integration allows the airlines to incorporate real-time tracking data into their systems, providing a seamless and more efficient baggage tracking service.

Dieter Vranckx, Member of the Executive Board and Chief Commercial Officer of Lufthansa Group, highlighted the role of the group’s digital division, “Digital Hangar,” in continuously improving customer services. “Our digital products team, with around 1,000 experts, is committed to introducing new digital services and enhancing the journey for our customers every month. The addition of Apple AirTag data to our baggage tracking system is just one of the many innovations we’re rolling out.”

Oliver Schmitt, Head of the Lufthansa Group Digital Hangar, added, “Thanks to our app and website, passengers now have quick and easy access to solutions in case of irregularities. Our recent improvements in baggage tracing, particularly the integration of AirTag data, allow us to address issues more efficiently and enhance the overall travel experience.”

This new functionality is part of Lufthansa Group’s ongoing commitment to improve transparency and support for passengers, further streamlining the baggage tracking process with innovative digital services.

Media Contact:

newsroom.lufthansagroup.com
lufthansa-group@dlh.de
+49 69 696 2999

Source: Lufthansa

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