İstanbul to Host PATA Annual Summit 2025, Highlighting Türkiye’s Role in Sustainable Tourism

(IN SHORT) The Pacific Asia Travel Association (PATA) has announced that its Annual Summit for 2025 will be hosted in İstanbul, Türkiye, by the Türkiye Tourism Promotion and Development Agency (TGA). Scheduled for March 2025, the summit will bring together global tourism leaders to discuss sustainable practices and industry advancements. The city of İstanbul, known for its rich cultural heritage and strategic location, is set to showcase Türkiye’s commitment to promoting responsible tourism. Turkish Airlines will serve as the Official Airline Partner for the event. The summit will feature various sessions and discussions aimed at fostering collaboration and addressing key challenges in the tourism sector.

(PRESS RELEASE) Bangkok, Thailand, 2024-Sep-5 — /Travel PR News/ — İstanbul has been chosen as the prestigious host city for the Pacific Asia Travel Association (PATA) Annual Summit 2025, an event organized by the Türkiye Tourism Promotion and Development Agency (TGA). The summit will take place in March 2025, as announced during the recent PATA board meeting in Bangkok on August 30, 2024.

With its rich cultural heritage and strategic location on the Bosphorus Strait, İstanbul stands as a testament to Türkiye’s vibrant tourism sector. The city, renowned for its historical landmarks such as the Hagia Sophia and the Grand Bazaar, serves as a dynamic hub for the global tourism community. In 2023, Türkiye welcomed 56.7 million international visitors, highlighting the country’s growing prominence in the global tourism landscape.

This year’s summit will emphasize Türkiye’s dedication to promoting sustainable tourism practices and fostering international collaboration. İstanbul’s role as a gateway between Asia and Europe, coupled with Türkiye’s commitment to improving tourism standards and sustainability, makes it an ideal setting for this influential event.

PATA CEO praised the selection, noting, “Hosting the PATA Annual Summit 2025 in İstanbul underscores our commitment to expanding our reach within the Asia-Pacific region and beyond. This summit will be a crucial platform for discussing the future of tourism and advancing sustainable practices. We extend our thanks to the Türkiye Tourism Promotion and Development Agency for their partnership, as well as to Turkish Airlines for their support as the Official Airline Partner.”

İsmail Bütün, General Manager of the Türkiye Tourism Promotion and Development Agency, expressed enthusiasm for the event, stating, “We are thrilled to welcome PATA’s Annual Summit to İstanbul. This summit represents a key opportunity to engage with industry leaders from across the Asia-Pacific region and demonstrate Türkiye’s leadership in sustainable tourism and hospitality.”

Turkish Airlines has been confirmed as the Official Airline Partner, reinforcing their commitment to promoting Türkiye’s tourism sector. Ahmet Olmuştur, Chief Commercial Officer of Turkish Airlines, remarked, “We are proud to support the PATA Annual Summit and contribute to showcasing İstanbul’s remarkable attractions. Our collaboration will ensure a memorable experience for all participants, highlighting Türkiye’s exceptional hospitality and travel excellence.”

The summit will feature a range of activities, including plenary and breakout sessions, executive board meetings, and roundtable discussions. It aims to address key industry challenges, explore new opportunities, and promote responsible tourism practices across the region.

Further details on the PATA Annual Summit 2025 will be released in the coming months.

About the Türkiye Tourism Promotion and Development Agency

Founded on July 15, 2019, Türkiye Tourism Promotion and Development Agency (TGA) is dedicated to delivering Türkiye as a brand and a popular destination in both domestic and international tourism markets; discover, develop and promote tangible and intangible natural, cultural, biological and manmade heritage assets; boost the tourism capacity of Türkiye, increase the rate of tourism investments in the national economy and raise the quality of service with short, medium and long term communication and marketing activities.

In line with tourism strategies and policies set by the Ministry of Culture and Tourism, the Agency is carrying out all promotion, marketing and communication activities to serve Türkiye’s tourism goals, promote and market current tourism opportunities across the globe as well as discover, improve and establish potential areas of tourism. Operating under the auspices of the Ministry of Culture and Tourism, the Agency is subject to private law provisions. The Agency is made up of the Board of Directors, Executive Board, and Advisory Board, with the Board of Directors serving as the decision-making body.

With a distinguished Board of Directors considerably experienced in domestic and international tourism, Türkiye Tourism Promotion and Development Agency will dedicate all efforts to contributing and reinforcing the position Türkiye aims to secure in the international market, brand Türkiye as a sought-after destination worldwide, boost the number and profitability of tourists Türkiye hosts, facilitate potential investment projects in the tourism industry and contribute to the development of cities.

About Turkish Airlines

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 462 (passenger and cargo) aircraft flying to 349 worldwide destinations as 296 international and 53 domestics in 130 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram.

About the Pacific Asia Travel Association

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.

Media Contact:

Tel: +66 (0)2 658-2000
Fax: +66 (0)2 658-2010
Email: communications@PATA.org

Source: PATA

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