Inside Agoda’s Global Playbook: Building Travel Connections Across Asia, Europe, and Beyond

(NEWS) SINGAPORE, 2025-Nov-4 — /Travel PR News/ — As travel continues to rebound across regions, global digital travel platform Agoda is strengthening its foothold through new alliances with major hospitality players across continents. Its latest collaborations—with Archipelago International in Indonesia, Premier Inn in the United Kingdom, and The Indian Hotels Company Limited (IHCL) in India—mark a significant step toward a more connected and accessible global travel landscape.

Across Indonesia, more than 190 Archipelago International properties are now available on Agoda through the newly launched Archipelago Flagship Store. The initiative makes it easier for travelers to explore the group’s diverse portfolio—from the oceanfront ASTON Anyer Beach Hotel to the urban comfort of Harper Malioboro and the serene Royal Kamuela Ubud. With Indonesia now ranked as the third most searched market on Agoda and experiencing a 21% year-on-year growth in traveler searches, the partnership aims to channel that growing interest into meaningful stays across both established and emerging destinations. While Bali, Jakarta, and Batam remain top draws, new destinations like Labuan Bajo and Medan are capturing traveler attention, with search growth of 66% and 47% respectively. This momentum reflects a broader trend in post-pandemic travel: a growing curiosity for destinations that blend natural beauty, cultural depth, and accessibility—qualities Indonesia delivers in abundance.

Meanwhile in Europe, Agoda has joined forces with Premier Inn, the UK’s largest hotel chain, to feature more than 900 hotels across the UK, Germany, and Ireland. The move comes as Agoda data shows a 20% increase in searches from Asian travelers for European destinations in 2025, reflecting a renewed appetite for cross-continental experiences. For Premier Inn, the partnership opens doors to a wider international audience through Agoda’s strong presence across Asia, connecting millions of outbound travelers with familiar, dependable accommodation as they explore the West.

In South Asia, Agoda has also formed a strategic partnership with The Indian Hotels Company Limited (IHCL)—the parent company of renowned brands such as Taj, Vivanta, and Ginger—bringing over 250 of IHCL’s properties to Agoda’s platform. This alliance expands Agoda’s premium offering while helping IHCL reach digitally savvy travelers across Asia Pacific and the Middle East. As India’s hospitality market grows toward a projected USD 542 billion by 2030, the collaboration underscores the convergence of technology and tradition in shaping modern travel.

Together, these partnerships illustrate how hotel groups and digital travel platforms are reshaping global connectivity. By integrating trusted local brands into a single digital ecosystem, Agoda is not only widening traveler choice but also helping regional hospitality players engage more effectively with international audiences. The result is a travel experience that feels both borderless and personal—a reflection of how the industry itself continues to evolve.