Impact Travel Lab challenges outdated thinking in the Travel Industry

West Sussex, United Kingdom, 2025-May-12 — /Travel PR News/ —

New venture brings fresh thinking and future-fit strategies to a fast-changing industry

The travel industry is evolving faster than most can keep up. And clinging to outdated playbooks is no longer a viable strategy.

Impact Travel Lab, a new venture from tourism strategist Lindsey Walter, launches this month to help forward-thinking travel, tourism and hospitality brands navigate change, unlock growth and build long-term resilience.

Designed for a new era of travel, Impact Travel Lab blends systems thinking, human-centred design and commercial strategy to help organisations shift perspective and evolve with confidence.

“We don’t need to ‘fix’ the business of travel and tourism, we need to re-imagine it,” says Walter. “That starts with thinking differently, because when you shift your mindset, you unlock entirely new ways to grow, connect and lead.”

Far more than a traditional consultancy, Impact Travel Lab acts as a strategic partner, sounding board and creative force for businesses ready to challenge convention and grow on purpose. “The businesses that will thrive are the ones willing to rethink, rework and rebuild how they operate from the inside out.”

Services include:

• Future-fit business models and growth strategies
• Adaptive, purpose-led brand and commercial direction
• Growth-mindset transformation
• Sales, marketing and team empowerment

From early-stage ventures to established brands navigating change, Impact Travel Lab offers tailored support that connects sharp thinking with real-world application and helps businesses design for the future, not the past.

For interviews, imagery or more information, please contact Lindsey Walter, Founder, Impact Travel Lab on lindsey@impacttravellab.com