IHG Launches ‘Mind Lobby’ at SXSW Sydney 2024, Simplifying Travel Planning with Eye-Tracking Technology

Innovative technology taps into the subconscious mind, revealing true travel desires in less than 60 seconds

(IN SHORT) IHG Hotels & Resorts introduced its innovative “Mind Lobby” at SXSW Sydney 2024, using advanced eye-tracking technology to help travelers discover their ideal vacation preferences in under 60 seconds. The technology taps into users’ subconscious reactions to travel imagery, offering options like Culinary Indulgence and City Escape. This initiative follows research showing that many Australian travelers feel overwhelmed by holiday planning decisions. IHG’s new tool aims to ease this stress while showcasing its extensive global hotel portfolio.

(PRESS RELEASE) Sydney, Australia, 2024-Oct-16 — /Travel PR News/ — IHG Hotels & Resorts has unveiled an innovative approach to travel planning at South-by-South-West Sydney (SXSW) 2024, introducing the ‘Mind Lobby’—a futuristic experience designed to help travelers discover their true vacation preferences. Using advanced eye-tracking technology, this activation taps into users’ subconscious reactions to immersive travel images, helping them pinpoint their ideal travel experience in under 60 seconds. Options include Culinary Indulgence, City Escape, Sundrenched Retreat, Holistic Haven, or Remote Escapism.

This launch follows research revealing that 61% of Australian travelers feel overwhelmed by decision-making, with choosing a holiday destination ranking among their top stressors. IHG’s Mind Lobby offers a stress-free solution, guiding travelers to identify their perfect vacation amidst the multitude of options available.

Dean Jones, Vice President of Commercial for East Asia & Pacific at IHG, highlighted the brand’s commitment to offering meaningful travel choices, emphasizing how the Mind Lobby aligns with SXSW Sydney’s innovative spirit. Alongside the immersive experience, attendees can visit the IHG Lounge to recharge, enjoy complimentary refreshments, and enter a contest for one million IHG One Rewards points, which could unlock weeks of travel across IHG’s global portfolio of hotels.

IHG Hotels & Resorts aims to simplify the travel planning process, addressing decision fatigue while offering a diverse range of accommodations across its luxury, premium, and essential hotel brands. With over 6,300 properties worldwide, IHG empowers travelers to find the perfect match for their travel style and desires.

About IHG

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,400 open hotels in over 100 countries, and more than 2,200 in the development pipeline.

• Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

About the Research
Pureprofile conducted research with a nationally representative sample of over 1,000 Australian travellers in September 2024 on behalf of IHG Hotels & Resorts.

Media Contact:

Nicole Veauvy
nicole.veauvy@ihg.com
+61 (0) 448 063 902

Source: IHG

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