IHG Expands in Türkiye with First Garner Hotel Near Istanbul International Airport

IHG’s newest midscale conversion brand continues its expansion across Southern Europe

(IN SHORT) IHG Hotels & Resorts has signed a franchise agreement with FRT Turizm to open the first Garner hotel in Türkiye, located near the Istanbul International Airport. This 126-room hotel, set to open in 2025, marks the expansion of IHG’s midscale Garner brand into the Turkish market. Garner, known for its cost-effective conversions and flexible design, offers guests a comfortable and efficient stay experience. The partnership strengthens IHG’s presence in Türkiye, where it already operates 31 hotels across five brands.

(PRESS RELEASE) London, UK, 2024-Sep-27 — /Travel PR News/ — IHG Hotels & Resorts, a leading global hotel company, has announced the signing of its first Garner hotel in Türkiye through a franchise agreement with FRT Turizm, supported by AB Consulting. This 126-room hotel, which will be located near Istanbul’s International Airport, is set to open in 2025 and will mark the introduction of IHG’s Garner brand to the Turkish market.

Garner, IHG’s midscale conversion brand, has rapidly grown in popularity since its launch, with 79 signings and four openings worldwide to date. The brand is known for offering investors competitive conversion costs, flexible design options, and efficient transition to operational status. It also provides access to IHG’s extensive support systems, including its global sales organization and loyalty program, IHG One Rewards, which has over 130 million members.

The Garner brand promises guests a comfortable and convenient stay, with 24/7 access to snacks at the Garner Shop and a quality breakfast. Its proximity to Istanbul’s bustling airport, one of the world’s busiest, makes it ideal for transient travelers.

Willemijn Geels, Vice President of Development for IHG in Europe, expressed confidence in the brand’s future in Türkiye, noting the positive response from investors and the strong relationship with FRT Turizm and AB Consulting. FRT Turizm board members, Fırat and Vedat Çelebi, are eager to welcome guests to the first Garner hotel in Türkiye next year.

Türkiye remains a key market for IHG, with 31 open hotels across five brands and a growing pipeline of 12 additional properties.

About IHG

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,400 open hotels in over 100 countries, and more than 2,200 in the development pipeline.

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About Garner
Garner hotels, IHG Hotels & Resorts’ new midscale conversion brand, was designed for travelers seeking a high-quality and relaxed stay, whether staying for business or leisure. With a promise to deliver ‘easy going stays that get you on your way,’ Garner provides the essentials that matter most to value-driven guests – convenient locations, a sound night’s sleep and a hot breakfast all at an affordable price point.

To learn more about the Garner hotels brand, visit https://www.ihg.com/garner-hotels, and find us on social media: https://www.facebook.com/garnerhotels, https://twitter.com/garnerhotels, and https://www.instagram.com/garnerhotels.

About AB Consulting
Ahmet Bilgin, through his company AB Consulting, is a highly experienced hotel consultant with over 30 years in the hospitality industry, having successfully provided consultancy services to numerous hotels across Türkiye. His extensive knowledge and expertise have played a pivotal role in shaping many successful hotel projects. His strategic insights and hands-on approach have been essential in introducing the Garner brand to the Turkish market, ensuring a smooth and impactful entry for this new midscale brand.

About FRT Turizm
Fırat Çelebi and Vedat Çelebi are the owners of this property and are not only potential investors but also proprietors of a Holiday Inn Express hotel in Arnavutkoy. Additionally, they are currently planning a new hotel project near the Kanal Istanbul development, which presents significant growth opportunities for the area. Their continued investments demonstrate their commitment to expanding their hospitality portfolio and capitalizing on strategic locations.

Source: IHG

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