IHG and NetEase Cloud Music Debut Summer Soiree Playlist with NFC Magnet Perks and Pop-Up Parties

(IN SHORT) IHG Hotels & Resorts, alongside Kimpton, Regent, and Hotel Indigo, has launched the “Let’s Get Away, Ignite This Summer” music experience in collaboration with NetEase Cloud Music. From July 1 to August 31, 2025, guests at participating Greater China properties booking through the IHG app or WeChat will receive a special NFC magnet to unlock an exclusive Summer Soiree playlist. Select hotels in Shanghai, Suzhou, Xi’an, Hainan, Yantai, and Hangzhou will host pop-up parties that fuse local vibes with curated beats. Unique summer programming across the four brands—featuring cultural showcases, social activations, and neighbourhood-inspired décor—will highlight each property’s DNA. Four signature cocktails, crafted by top mixologists, add a taste of summer to every stay. Commemorating 50 years in Greater China, IHG’s campaign promises an immersive blend of music, design, cuisine, and local culture for travelers this season.

(PRESS RELEASE) SHANGHAI, 2025-Jun-18 — /Travel PR News/ — IHG Hotels & Resorts, in partnership with Kimpton Hotels, Regent Hotels & Resorts, and Hotel Indigo, is turning up the volume on summer getaways with its “Let’s Get Away, Ignite This Summer” music initiative. Teaming up with NetEase Cloud Music, IHG has curated an exclusive “Summer Soiree” playlist designed to fuse melodies with local flavours, design accents, and culinary creations, transforming every stay into a multisensory adventure.

From July 1 to August 31, 2025, travelers booking at select InterContinental, Kimpton, Regent, and Hotel Indigo properties across Greater China via the IHG app or WeChat Mini Program will receive a limited-edition NFC refrigerator magnet at check-in. A simple tap grants instant access to the Summer Soiree playlist, setting the perfect soundtrack for seaside escapes, city breaks, or countryside retreats.

Complementing the digital experience, pop-up parties will light up hotels in Shanghai, Suzhou, Xi’an, Hainan, Yantai, and Hangzhou—blending urban energy with festive beats. These on-site gatherings invite guests to mingle, dance, and immerse themselves in the pulse of each destination.

To showcase each brand’s distinctive character, IHG properties will roll out bespoke summer activations:

• InterContinental Hotels & Resorts will draw upon local arts and traditions to craft “Incredible Occasions” that celebrate each locale’s heritage.
• Kimpton Hotels will foster authentic connections through unique, shareable experiences.
• Regent Hotels & Resorts will honour storied hotel legacies with “Memorable Rituals” that reflect each site’s personality.
• Hotel Indigo will highlight neighbourhood culture, infusing décor and programming with local customs and creativity.

Adding a flavorful finale, award-winning mixologists have devised four limited-edition cocktails—Popcorn Paradise, TropiPop, Pickled Nomad and Midsummer Lagoon—each inspired by the rhythms and tastes of summer to leave guests with lasting sensory memories.

Celebrating its 50th anniversary in Greater China, IHG invites guests to dive into this season’s most vibrant experiences with “Summer Soiree,” promising the soundtrack—and the stay—of a lifetime.

For further information please contact:

张丹青 Dora Zhang
Dora.Zhang@ihg.com

SOURCE: InterContinental Hotels Group