IHG Accelerates Garner Brand Expansion with New Hotel Signings Across Europe and Türkiye

Germany, Netherlands, Austria, UK and Türkiye to welcome new midscale conversion brand

(IN SHORT) IHG Hotels & Resorts has announced the signing of four new Garner properties across Europe, expanding the brand’s presence in the UK, Germany, Austria, and Türkiye. Launched in 2023, Garner focuses on providing a flexible, midscale conversion option for hotel owners while offering guests high-quality stays at affordable prices. With rapid growth since its launch, Garner continues to attract strong interest from hotel owners, particularly in Europe. The new properties, scheduled to open in 2024 and 2025, will enhance IHG’s portfolio in key markets such as Reading, Preston, Hamburg, Vienna, Maastricht, and Istanbul.

(PRESS RELEASE) London, UK, 2024-Oct-18— /Travel PR News/ — IHG Hotels & Resorts (IHG), a leading global hotel company, has announced the signing of four additional Garner properties across the UK, Germany, Austria, and Türkiye. Launched in August 2023, Garner is a midscale conversion brand designed to offer hotel owners flexibility, quicker operational start-up, and strong returns, while delivering guests a high-quality yet affordable experience.

In the first half of 2024 alone, IHG signed 76 Garner properties, including 58 in the European market, reflecting growing interest in the brand’s conversion opportunities. These new signings will build on Garner’s momentum and cater to the increasing demand for IHG’s enterprise services, including their revenue-generating systems, marketing, and loyalty programs.

Willemijn Geels, Vice President of Development, Europe, IHG Hotels & Resorts, highlighted the excitement surrounding the brand’s rapid expansion: “The Garner brand’s quick operational setup and access to IHG’s extensive enterprise platform provide a winning formula for owners seeking faster returns. We’re thrilled by the enthusiasm from our partners, and we look forward to welcoming guests to the first Garner properties in Europe.”

Key New Openings:

• UK & Ireland: The 53-room Garner Hotel Reading Centre and the 80-room Garner Hotel Preston Samlesbury will both open later in 2024, offering convenient accommodations for business and leisure travelers.
• Northern Europe: More than 50 Garner properties are set to open in Germany as part of a long-term agreement with NOVUM Hospitality. Initial locations will include Hamburg, Mannheim, and Berlin. In Vienna and Maastricht, Garner will also launch new hotels in Austria and the Netherlands, respectively.
• Southern Europe: Garner will make its debut in Türkiye with a 126-room hotel near Istanbul International Airport, scheduled to open in 2025. This signing is in partnership with FRT Turizm and supported by AB Consulting.

Since its introduction, the Garner brand has rapidly expanded its global footprint, with properties signed across multiple key markets. Designed to meet the evolving expectations of modern travelers, Garner offers straightforward, comfortable stays with 24/7 convenience, making it a strong contender in the midscale hospitality space.

*All data as of June 30, 2024, unless otherwise stated.

About IHG

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,400 open hotels in over 100 countries, and more than 2,200 in the development pipeline.

• Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

About Garner
Garner hotels, IHG Hotels & Resorts’ new midscale conversion brand, was designed for travelers seeking a high-quality and relaxed stay, whether staying for business or leisure. With a promise to deliver ‘easy going stays that get you on your way,’ Garner provides the essentials that matter most to value-driven guests – convenient locations, a sound night’s sleep and a hot breakfast all at an affordable price point.

To learn more about the Garner hotels brand, visit https://www.ihg.com/garner-hotels, and find us on social media: https://www.facebook.com/garnerhotels, https://twitter.com/garnerhotels, and https://www.instagram.com/garnerhotels.

Source: IHG

###

Subscribe to Notifications