Hyatt Expands All-Inclusive Portfolio with the Opening of AluaSoul Sunny Beach in Bulgaria

(IN SHORT) Hyatt Hotels Corporation has officially opened AluaSoul Sunny Beach in Sunny Beach, Bulgaria, expanding its all-inclusive offerings in the region. The resort features 397 modern guestrooms, six dining options, engaging amenities like water sports, a fitness center, and a spa, and offers exclusive benefits through My Favorite Club. Guests can enjoy a seamless blend of relaxation, adventure, and cultural exploration, with the resort offering easy access to local attractions and vibrant nightlife.

(PRESS RELEASE) CHICAGO, 2025-Jun-4 — /Travel PR News/ — Hyatt Hotels Corporation (NYSE: H) proudly announces the opening of AluaSoul Sunny Beach, the newest addition to Hyatt’s Inclusive Collection, located in the heart of Sunny Beach, Bulgaria. This launch represents the continued growth of the Alua Hotels & Resorts brand, further solidifying Hyatt’s commitment to providing a seamless all-inclusive travel experience for guests.

AluaSoul Sunny Beach joins Hyatt’s growing portfolio of all-inclusive resorts in Bulgaria, complementing the existing Inclusive Collection properties of Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay, and AluaSun Helios Bay, which opened in 2023.

“The opening of AluaSoul Sunny Beach reflects our ongoing commitment to delivering exceptional value and memorable moments for both our guests and World of Hyatt members,” said Manuel Melenchon, Managing Director, South, for Hyatt in EAME. “As demand for all-inclusive stays in Europe continues to rise, we are focused on creating seamless travel experiences that allow guests to relax in comfort while connecting with local culture and exploring the destination.”

A Modern Escape in Sunny Beach

Strategically located between the vibrant Flower Street and Sunny Beach Promenade, AluaSoul Sunny Beach is an adults-only resort offering direct access to the bustling boulevard, local shops, and nightlife. Guests can enjoy a contemporary all-inclusive experience while being immersed in the unique culture of the region. The resort’s prime location provides easy access to Blue Flag beaches, the lively nightlife, and the UNESCO-listed, picturesque streets of Nessebar.

“We are thrilled to welcome guests to AluaSoul Sunny Beach. With a prime location in one of Eastern Europe’s most popular seaside destinations, the resort combines modern design with unforgettable entertainment and amenities,” said Daniel Bielsa Gibaja, General Manager of AluaSoul Sunny Beach. “Whether guests are looking to unwind or make the most of the local nightlife, the resort offers something for everyone.”

Tranquil Guestrooms and Culinary Delights

The 397 guest rooms at AluaSoul Sunny Beach blend modern interior design with all the amenities needed for a relaxing stay. Many rooms feature stunning views of the Black Sea, and all rooms come equipped with complimentary Wi-Fi, air conditioning, and walk-in rainfall showers. The resort offers a variety of dining experiences across six restaurants and bars, including:

• Mare Nubium: An elegant à la carte setting offering hyper-local cuisine.
• Terra: A buffet-style restaurant serving both local and international dishes.
• The Spot: A lively venue with live entertainment.
• Kentia: A terrace for healthy snacks and light bites.
• Agua: A poolside bar serving handcrafted cocktails.
• Jojo: Bold Asian fusion flavors for a unique dining experience.

The all-inclusive package includes three meals daily, a late continental breakfast, snacks throughout the day, and a wide selection of beverages.

Engaging Amenities for Every Traveler

Guests can enjoy a variety of amenities designed to enhance their stay, including two outdoor swimming pools—one for relaxation and the other for activities. The resort offers water sports such as windsurfing, jet skiing, parasailing, kayaking, and snorkeling, along with a 24-hour fitness center and a modern spa. The spa offers hot tubs, saunas, steam rooms, sensation showers, massages, and rejuvenating treatments.

Exclusive Benefits with My Favorite Club

AluaSoul Sunny Beach also offers My Favorite Club, which provides added comfort and exclusive benefits for guests. These include early check-in and late check-out, access to a reserved area in Terra, private hotel areas, and premium accommodations. My Favorite Club suites, such as the Double Superior Frontal Sea View, offer prime locations with panoramic views of the Black Sea and additional perks, including a larger TV, a wider selection of toiletries, and a bottle of red wine.

Meetings and Events

The resort also caters to business needs with flexible meeting space, including Sophia Hall, a 65 m² room accommodating up to 60 guests for meetings, presentations, or networking events.

Guests can take advantage of the opening offer to save an additional 15% on stays through June 19, 2025. For more information or to book a stay, visit the resort’s website.

Media Contact:
Amy Zocchi
Hyatt
amy.zocchi@hyatt.com

SOURCE: Hyatt Corporation