HUALUXE Hotels & Resorts Offers Global Travelers a Unique Experience of Chinese Hospitality and Culture

(IN SHORT) HUALUXE Hotels & Resorts, part of IHG Hotels & Resorts, is enhancing the travel experience for global visitors by offering a unique blend of Chinese hospitality and culture. With properties in key Chinese cities such as Beijing, Shanghai, Shenzhen, and Xi’an, the brand showcases Chinese aesthetics through design, food, and cultural activities. HUALUXE’s focus on traditional Chinese arts and cultural experiences, combined with modern luxury, creates an immersive environment for travelers. The brand is expanding steadily in Greater China, with 20 operational hotels and 28 more in development, as it continues to offer travelers an authentic connection to Chinese heritage and contemporary hospitality.

(PRESS RELEASE) Shanghai, China, 2024-Nov-27 — /Travel PR News/ — As China’s visa policies, such as the 30-day visa-free entry for multiple countries and 144-hour visa-free transit, continue to attract more international visitors, HUALUXE Hotels & Resorts, part of IHG Hotels & Resorts, is further elevating the experience for global travelers. With properties in key tourist destinations across Greater China—including Beijing, Shanghai, Shenzhen, and Xi’an—HUALUXE immerses guests in the richness of Chinese aesthetics, hospitality, and culture, offering an unforgettable experience at every location.

Combining Luxury with Cultural Heritage

Rita Jiang, Chief Commercial & Marketing Officer for IHG Greater China, expressed that, “As part of IHG’s commitment to ‘True Hospitality for Good,’ our goal is to create extraordinary travel experiences. The rise in inbound tourism, fueled by favorable visa policies, aligns with our mission to showcase China’s diverse culture to the world. Since its inception in 2012, HUALUXE has not only adhered to international hospitality standards but also delivered the essence of Chinese hospitality. Through the integration of traditional Chinese aesthetics into modern hotel environments, we invite our guests to experience the elegance and charm of China in a contemporary setting.”

An Immersive Experience with Chinese Aesthetics

HUALUXE takes a deep approach to understanding modern travelers’ preferences, emphasizing five key aspects of Chinese culture: ‘One Stay, One Heritage,’ signature food and beverage experiences, garden-inspired spatial designs, and the HUALUXE Gathering concept. The recently opened HUALUXE Shenzhen Bao’an exemplifies this philosophy, drawing inspiration from local traditions such as ancient temple retreats, mangrove forests, and cultural crafts like fish lanterns. The hotel’s spaces blend Chinese cultural heritage with modern interpretations, allowing guests to connect with the region’s past and present in unique ways.

Similarly, the HUALUXE Chongqing Science Hall incorporates design elements like birds perched on the green river and purple bamboo, creating a sensory environment where guests can experience the beauty of Chinese aesthetics.

Celebrating Intangible Cultural Heritage

Through its exclusive “HUALUXE Gathering” program, the brand brings Chinese traditional arts and culture to life, creating spaces that not only serve as accommodations but also as cultural platforms. HUALUXE Beijing Xi’nan, for example, offers guests a series of cultural activities based on the 24 solar terms, such as incense burning and guzheng music, fostering a deep connection to Chinese traditions. Other properties, like HUALUXE Kunming and HUALUXE Xi’an Tanghua, host hands-on experiences in traditional arts such as tie-dye, foil painting, and cloisonné enameling, offering guests a chance to create and appreciate the beauty of nature and heritage.

A Culinary Journey Across China

Focusing on the core tenets of ‘eat’ and ‘meet,’ HUALUXE enhances the dining experience with its signature restaurant, Cai Feng Lou. Celebrated for its respect of Chinese culinary traditions, Cai Feng Lou has earned accolades, including the Black Pearl Restaurant One Diamond award for three consecutive years. Offering an array of local specialties, the restaurant exemplifies the fusion of regional flavors, including the renowned Biangbiang noodles from Xi’an. At the same time, HUALUXE’s all-day dining options, like Xian Yan, blend Eastern and Western influences, delivering inventive dishes that cater to the diverse tastes of today’s global travelers.

A Steady Expansion Across Greater China

With 20 operational hotels and 28 more in the pipeline, HUALUXE Hotels & Resorts continues to grow steadily in Greater China. Looking ahead, the brand will expand further into new tourist destinations, continuing its mission to share China’s aesthetic and cultural richness with travelers worldwide. Through its innovative combination of luxury hospitality and cultural immersion, HUALUXE remains at the forefront of delivering truly distinctive experiences for global guests.

About IHG

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,500 open hotels in over 100 countries, and more than 2,200 in the development pipeline.

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About HUALUXE® Hotels and Resorts
HUALUXE® Hotels and Resorts is an international luxury hotel brand created with the customs of Chinese consumers in mind, retaining the essence of traditional Chinese culture. HUALUXE means ‘gathering place for the elites in China’ in Chinese and, in English, HUA is an ancient name for China and LUXE signifies the high-end quality of the brand. At HUALUXE®, we provide guests an immersive Chinese culture experience and bring Chinese aesthetic and cultural heritage into daily life. HUALUXE® exhibits the art of Chinese hospitality that revolves around ‘eat’ and ‘meet’. Our branded noodle bar Mian+ opens until 2am every day to cater to Chinese midnight snack culture. HUALUXE’s Restaurants & Bars Relationship Manager provides an array of custom services to ensure guests have a VIP treatment. HUALUXE® has also created unique spaces for social interactions. LUXE Tea offers a peaceful and private environment where guests can enjoy a private meeting over Chinese tea.

Media Contact:

张丹青 Dora Zhang
Dora.Zhang@ihg.com

Source: IHG

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