Hotel Becomes Living Gallery as Jeff Robb’s Shifting Images Transform Avani Rio Novo Venice’s Social Areas

(IN SHORT) Avani Rio Novo Venice and Cris Contini Contemporary present “Serenissima,” an exhibition of Jeff Robb’s pioneering lenticular works, on display in the hotel’s public spaces until 14 November 2025. The show features immersive installations—from classical still lifes at breakfast to shifting tulip forms in the corridors, haunting silhouettes in the restaurant, and a reflective garden sculpture—each piece transforming with the viewer’s movement. This partnership continues the hotel’s mission to integrate cutting-edge art into the guest experience within the vibrant Dorsoduro district.

(PRESS RELEASE) VENICE, 2025-Jun-20 — /Travel PR News/ — Avani Rio Novo Venice invites guests and visitors to immerse themselves in “Serenissima,” a captivating new exhibition by British lenticular artist Jeff Robb, on view through 14 November 2025. Partnering again with Cris Contini Contemporary after last year’s acclaimed collaboration, the hotel transforms its communal areas into an evolving gallery that brings contemporary art into everyday life.

“Serenissima” guides viewers on a poetic exploration of femininity, nature, and shifting perception. Jeff Robb—an RCA graduate renowned for advancing three-dimensional lenticular photography—blends cutting-edge technology with emotive imagery. His works respond to each angle of observation, morphing still lifes, floral motifs, and ghostly silhouettes into fluid, dreamlike scenes.

Throughout the hotel, guests will discover:

• Breakfast Room: Classical-inspired still lifes infused with modern geometric contrasts.
• Corridor: Pieces from the “Rorschach Flower” series—digitally sculpted tulips that shimmer and unveil hidden forms.
• 8 Millimetri Restaurant & Meeting Suites: Ethereal feminine profiles suspended in motion, echoing Venetian romance.
• Garden Sculpture: “Affinity,” a mirrored installation that plays with reflections, framing the greenery in ever-changing patterns.

“Jeff Robb’s lenticular art creates a dynamic dialogue with our hotel’s architecture,” says gallerist Cristian Contini. “Serenissima encourages all who pass through to pause, shift perspectives, and discover beauty anew.”

Nestled in Dorsoduro, steps from Campo Santa Margherita, Avani Rio Novo Venice combines sleek contemporary design and genuine local flavor. With its iconic glass façade and 144 thoughtfully curated rooms, the hotel remains at the forefront of Venice’s cultural pulse—now offering an art-infused journey that blurs the lines between hospitality and creative expression.

For more information or bookings, please visit www.avanihotels.com/en/rio-novo-venice, email rionovo@avani-hotels.com, or call +39 0412753511.

Media contact:

Elisa Grimaldi
Director of PR & Communications – Avani Hotels & Resorts
egrimaldi@minor.com
+66 (0) 65 350 7365

SOURCE: Minor Hotels