Heathrow Airport launched first ever ‘Food on the Fly’ food guide

2013-07-26 — /travelprnews.com/ — Heathrow’s first ever food guide, created in conjunction with John Torode and Gregg Wallace – who were appointed as the airport’s official taste buds earlier this year – has been released ahead of the busy summer holiday period.

Thousands of copies of Food on the Fly are being handed out to passengers this week as the UK’s only hub airport gears up for another record summer with an estimated 13.8 million people set to pass through its doors this July and August. This weekend is anticipated to be the busiest so far this year with approximately 690,000 set to fly through the airport.

Providing a comprehensive overview of the dining options at the UK’s only hub airport, Food on the Fly reviews the 73 bars, cafes and restaurants at Heathrow and features specially formulated top fives and a breakdown of the eateries by terminal – giving passengers a simple way to track down something tasty to enjoy pre-flight. There are also top tips available about the type of foods to eat or avoid before flying for those looking to travel well.

As Heathrow’s official taste buds, John and Gregg were tasked with eating their way around the airport in 80 plates to better understand the airport offering and to set Heathrow a challenge to push the boundaries of airport dining. Among their recommendations were a renewed emphasis on healthy options, using Heathrow as a platform to showcase British talent and more ‘small plates’ for people to enjoy with a beverage. The airport has committed to responding to these challenges towards the end of the year.

Every year 26 million orders are placed at Heathrow’s restaurants and bars, which include fine dining options such as Caviar House and Prunier, Gordon Ramsay’s Plane Food, Oriel and rhubarb, as well as high street concepts redesigned specifically for travellers including YO! Sushi, Strada and Carluccio’s. The airport team has spent the last six months working on 17 new food outlets in Terminal 2 and this month will launch Frae – labelled by many as the best British frozen yoghurt specialist – in Terminal 5 for the summer season.

Ben Crowley, Head of Food and Beverage at Heathrow said:

“Food and travel go hand in hand – we want to make sure the meal you have at the airport is really enjoyable. It’s often hard to show the full extent of our offering so it’s been great working with John and Gregg to produce this comprehensive guide. We hope that passengers enjoy Food on the Fly as much as we have creating it.”

John Torode said:

“The gastronomic challenge that Gregg and I undertook earlier this year showed us that there really is a vast amount of food and drink on offer at Heathrow! The guide is a great way for passengers to navigate their way through the menus and potential meals available – and to make the most of their time at the airport. We’re really pleased to have been involved, and only wish it had been created sooner!”

10,000 copies of Food on the Fly – Heathrow’s first ever food guide – will be published and handed out to passengers to mark the summer getaway with a digital version available to download from www.heathrow.com from 20 July.

Heathrow food facts:

• Breakfast is the most popular dish of the day at Heathrow, with almost 5 million eggs, 6.4 million croissants and a whopping 4.5 million rashers of bacon served every year
• The airport plates up more than 1.5 tonnes of caviar and 25,000 kilos of salmon, and shucks over 240,000 oysters annually. This delicious seafood requires a garnish of 400,000 lemons every year.
• Heathrow pours over 800,000 glasses of Champagne every year
• Every year. 1.5 tonnes of caviar are dished up to customers, alongside and close to a quarter of a million oysters.
• Over 250,000 pieces of sushi are served at Heathrow each year, and 630,000 portions of steak
• Heathrow’s food and beverage team work with leading nutritionists to review the food and drink on offer and provide guidance and advice on travel eating
• Heathrow has previously introduced travel concepts including a picnic area serving a pre-flight relaxation menu of dishes scientifically proven to help people unwind.
• The airport has also introduced ‘take onboard’ menu options for the 17% of passengers who like to take food to eat on their flight.

For more information on Food on the Fly and John and Gregg’s tour of Heathrow visit www.facebook.com/Heathrow.

Notes to editors

• In 2012 and 2011, Heathrow was awarded Best Airport Food and Beverage and World’s Best Airport Food at the Food and Beverage awards for its diverse food offering.

Contact information

Heathrow Airport media centre
+44 (0)20 8745 7224
media_centre@heathrow.com

###

Subscribe to Notifications