GREEN BRIGHTON GUIDE LAUNCHED

2012-10-2 — /travelprnews.com/ — VisitEngland has long advocated the notion that many of the things we enjoy most, such as week-long beach holidays, indulgent city breaks and fun-filled attractions, needn’t cost the earth or leave a heavy footprint. This is certainly the case in the vibrant city of Brighton, one of the nation’s top choices when it comes to shopping days out, weekend breaks and seaside holidays, where sustainability is high on the agenda.

Now, VisitBrighton has collaborated with VisitEngland and Greentraveller Limited, to produce a guide that shows visitors and locals alike how best to enjoy Brighton in a way that positively impacts the area and its economy. Building on the success of the guide to Green London released in March 2011, the handy, pocket-sized Green Brighton Guide launched today features sustainable places to eat, sleep, shop and have fun in this vibrant English seaside city.

Caroline Lucas, MP for Brighton Pavilion, said: “Thanks to the success of our green industries, the strong character of our local communities and the wealth of natural beauty on our doorstep, Brighton & Hove has a well-earned reputation as one of the greenest places in England. This beautiful guide from VisitBrighton and Greentraveller will help to put the city even more firmly on the map for green tourism, and hopefully encourage even more people to come and sample all that Brighton &  Hove has to offer.”

The aim of the map is to demonstrate that a ‘green’ weekend in Brighton is accessible, affordable, and attractive for all visitors. From well known, centrally located hotels like the Holiday Inn Brighton to hidden gems like the FARM café, there are recommendations that will impress travellers and surprise locals alike. There are also some tips for getting around, encouraging visitors to leave their cars at home and explore on foot or by bike.

Richard Hammond, founder and chief executive of Greentraveller, says: “Everyone knows Brighton rocks, but there’s so much more to the city than the beach and the shopping. Hopefully, this guide will help visitors discover the greener side to the city from the local perspective: the dozens of parks and gardens, the proud cultural heritage, and the many local, visionary independent traders that give Brighton its edge.”

“Sustainability is an integral part of our industry,” says James Berresford, VisitEngland Chief Executive. “Following the enormous success of London 2012 Olympic and Paralympic Games – the most sustainable Games the world has seen – we are growing more accustomed to seeing ‘green’ credentials combined with great beauty, with functionality, fun and success.”

We are delighted to be launching the Green Brighton Guide, which makes it easy for travellers to discover all that Brighton has to offer as a city. It highlights recognisable brands with excellent sustainable practices such as Thistle and Mercure hotels alongside smaller, innovative businesses that specialise in offering locally-sourced and Fairtrade goods.”

Get your free copy of the Green Brighton Guide at the city’s Tourist Information Centre or at any of the map’s featured businesses. Alternatively, download the interactive PDF at www.visitengland.com/greenengland

Ends.

For further press information, interviews, high resolution images or copies of the map please contact
Laura Dewar or Natalie Ashworth at VisitEngland
020 7578 1437 / 020 7578 1447
laura.dewar@visitengland.org

Natalie.Ashworth@visitengland.org

Notes to editors:
About VisitEngland
• VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
• Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics
• England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £97 billion, and supports in excess of 2 million jobs
• More information can be found on www.visitengland.com and www.visitengland.org

About Greentraveller Limited
Greentraveller provides content marketing services to enable local tourism businesses to market sustainable tourism products to both residents and visitors in an engaging way.

Greentraveller Limited was founded by journalist Richard Hammond, who was the Guardian’s eco travel correspondent 2004-2008 and co-wrote ‘Clean Breaks – 500 new ways to see the world’ (Rough Guides). Richard manages Greentraveller’s team of a dozen professional travel writers who regularly write for national publications, including the Independent, the Guardian, the Times, and The Irish Times.

Greentraveller also runs the award-winning website, greentraveller.co.uk, its flagship project, which features local tourism businesses, including accommodation, markets and restaurants selling local, seasonal food, days out at local visitor attractions, as well as multi-day activities. The website also features over 2,000 trips and tours organised by specialist operators that are reachable overland by train and/or ferry in the UK and Europe, including adventure, cultural and family holidays.

In 2009, Greentraveller won the British Travel Press Editors’ Green Award, and it in summer 2011 it was included in the Guardian Travel team’s list of their all-time favourite travel websites.

About VisitBrighton.com
VisitBrighton.com is the official destination marketing body for Brighton & Hove and it is part of Brighton and Hove City Council. VisitBrighton.com was established to provide tourists with details of where to stay, what to see and where to visit during their stay.

The website offers comprehensive information on visiting the city, and also provides exclusive offers and discounted rates on attractions, entertainment and accommodation.

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