Graduate by Hilton Debuts in Auburn with Hotel Honoring University Legacy

Graduate Auburn, AL offers 177 guest rooms, a reimagined War Eagle Supper Club, and Bo Jackson’s Beans—named for the iconic All‑American athlete

(IN SHORT) Graduate by Hilton has opened its first hotel in Alabama, located near Auburn University. The 177-room hotel includes event space and two key dining options: The War Eagle Supper Club, a rooftop bar and restaurant, and Bo Jackson’s Beans, a café and bar honoring the famous Auburn athlete. The hotel’s design celebrates Auburn’s sports history, with décor inspired by the university’s football culture. It is part of Hilton Honors, offering contactless services and personalized entertainment through Connected Room technology. The hotel captures the essence of Auburn’s legacy and traditions.

(PRESS RELEASE) AUBURN, Alabama, 2024-Oct-2 — /Travel PR News/ — Graduate by Hilton has launched its first Alabama hotel, located just steps from Auburn University, bringing together local culture and modern amenities. The 177-room property spans five floors and includes 10,000 square feet of event space, as well as two signature dining options: The War Eagle Supper Club, a rooftop bar and restaurant, and Bo Jackson’s Beans, a café and bar named after the legendary Auburn athlete.

Designed with Auburn’s rich sports history and traditions in mind, the hotel features curated décor that reflects the town’s 187-year-old legacy. Guests will find nods to Auburn’s football culture throughout the hotel, such as a custom installation of a football field behind the reception desk and intricate details inspired by the university’s iconic War Eagle battle cry.

Ben Weprin, founder of Graduate Hotels, explained that the hotel was designed to capture the spirit of Auburn and its vibrant community. From the War Eagle Supper Club, a reimagined version of a beloved local venue, to Bo Jackson’s Beans, every element of the property celebrates the university’s legacy and traditions.

Graduate Auburn is part of Hilton Honors and offers the brand’s Connected Room technology, allowing guests to enjoy personalized entertainment and contactless service.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,000 properties and more than 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 195 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

About Graduate by Hilton

Graduate by Hilton is a collection of hand-crafted hotels that reside in dynamic university-anchored towns in the United States and United Kingdom. Each hotel brings stories and traditions to life through one-of-a-kind experiences, which authentically reflect the unique spirit of each community they are located within. Founded in 2014 by Adventurous Journeys (“AJ”) Capital Partners and recently acquired by Hilton, Graduate’s portfolio consists of 32 open hotels across the US and UK and three under construction. Learn more about Graduate by Hilton at Stories From Hilton and follow the brand on Instagram.

About AJ Capital Partners

Adventurous Journeys (“AJ”) Capital Partners is a vertically integrated real estate investment manager founded in 2008. AJ repositions real estate to build timeless, scalable businesses and brand platforms across hospitality, mixed-use, and residential sectors. Notable brands include Graduate Hotels®, Marine & Lawn Hotels & Resorts, and Field & Stream Lodge Co. The firm delivers transformative real estate by applying placemaking, inspired design, and hospitality principles to spaces overlooked or undervalued by traditional investment firms. The firm’s current portfolio includes $5.3 billion of assets across 100+ properties and 50+ geographic markets. Learn more at www.ajcpt.com.

Media Contacts:

Mathilde van Tulder
Camron
mathilde.vantulder@camronglobal.com

Rebekah Brant
Camron
rebekah.brant@camronglobal.com

Source: Hilton

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