Findings From GBTA Research Study Powered by DEEM
Alexandria, Virginia, 2021-Feb-24 — /Travel PR News/ — The Global Business Travel Association (GBTA) – the world’s largest business travel association, today (February 23, 2021) launches the findings from a study into how travel managers view online booking tools (OBTs). The study, made possible by Deem, examines how U.S. and Canada-based travel managers view corporate booking technology and how the pandemic has impacted business travel, including the changes to travel policies and booking channels.
The study asked travel managers about their key priorities when selecting an OBT, how travel managers feel about booking-related innovations such as artificial intelligence (AI), automated chat, and IATA’s New Distribution Capability (NDC), and whether their travel programs offer a satisfactory mobile booking experience either through their OBT’s app or a travel management company’s (TMC) app.
Key Findings Include:
GBTA and Deem will be hosting a webinar to discuss the findings in more detail. The webinar will take place on May 4 at 11 am (ET). To register please go to GBTA.org.
Methodology:
About the Global Business Travel Association
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 9,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth, visit www.gbta.org.
Contact:
Nikki Stimson
(EMEA)
+44(0) 7764 618199
nstimson@gbta.org
David Leibowitz
(NORAM)
602-317-1414
david@leibowitzsolo.com
Source: GBTA
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