Four Seasons Gears Up for Annual Terry Fox Run to Support Cancer Research

As Terry said in 1980: “If you have given a dollar, you are part of the Marathon of Hope.”

Toronto, Canada, 2023-Sep-07 — /Travel PR News/ — Four Seasons invites runners, walkers, riders and spectators to join Chairman and Founder Isadore Sharp and hundreds of Four Seasons corporate and hotel employees for the annual Terry Fox Run at Wilket Creek Park in North York as the company continues to support Terry’s legacy and raise funds for cancer research in his name.

Four Seasons organizes and participates in annual charity runs and other initiatives all over the world to raise funds toward advancing cancer research, a cause that has been supported by Four Seasons employees since Terry’s historic Marathon of Hope across Canada 43 years ago.

In the company’s hometown of Toronto, Canada, employees of Four Seasons Hotel Toronto and Four Seasons Corporate head office organize Canada’s largest Terry Fox Run site at Wilket Creek Park. Thousands of participants are expected to run, walk, ride and skate through 2 km, 5 km and 10 km routes on Sunday, September 17, 2023.   Four Seasons employees and their families will volunteer by registering runners, serving food and refreshments, and helping with the children’s play area.

Award-winning Canadian media personality Gurdeep Ahluwalia will emcee the event during the opening ceremonies beginning at 8:30 am, and then fitness and preventative health experts Derek and Esther Murchie will lead the warm-up ahead of the 9:05 am official start.

Participants, volunteers and their families will enjoy entertainment by alternative rock band Shoemaker Levee; singer and songwriter Paige Rutledge; and the talented Artistic Edge Dance Company.  The Canadian national anthem will be performed by Americas Got Talent Season 15 Golden Buzzer Winner 4th Overall Finalist Roberta Battaglia.

Throughout the event, there will be complimentary BBQ, children’s activities, parking shuttles, and musical entertainment for all.  Registration is free and can be done online or at the Wilket Creek site from 8:00 am onwards. Wilket Creek Park is located at the corner of Leslie Street and Eglinton Avenue in North York.

Follow the event on Instagram @terryfoxwilketcreek and Facebook, and look out for the Terry Fox Banner on Leslie Street, north of Eglinton.

Realizing Terry’s Dream

More than CAD 13 million has been raised to date at the Wilket Creek Terry Fox Run site since 1981. Every dollar raised has gone directly to the Terry Fox Foundation.  Last year, the first in-person event since 2019, this event raised CAD 412,000.  Projects supported include precision oncology for young people with hard-to-treat cancers; genetic research into hereditary cancers including Li-Fraumeni Syndrome; special projects of the Terry Fox Research Institute related to brain and eye cancers; advanced research to help understand and treat leukemia; overcoming treatment failure in lymphoid cancers and drug resistance in prostate cancer; improvement in early detection of lung cancer, and more.

The Marathon of Hope Continues

Terry Fox inspired Canadians with his 1980 Marathon of Hope before succumbing to the disease the following year.  The first Terry Fox Run was held that year, and today there are more than 9,000 annual Terry Fox Runs around the world, all volunteer led and organized. To date, more than CAD 850 million has been raised worldwide for cancer research in Terry’s name.

To learn more about Terry Fox and the Marathon of Hope, how the Terry Fox Foundation is making a difference and how individuals and companies can support cancer research around the world, visit the Terry Fox Foundation website, and follow the fight against cancer on Instagram, Facebook and X.

Commitment to Advancing Cancer Research

The commitment of Four Seasons to cancer research began in 1980, when Isadore Sharp personally pledged to Terry’s cause and wrote to 999 other Canadian executives urging them to support cancer research. The following year, Four Seasons organized the first ever Terry Fox Run in support of cancer research, in his memory.

What began as a single event is now part of its unwavering global commitment to the cause, with Four Seasons hotels and resorts hosting, sponsoring and participating in countless local events to benefit the Terry Fox Foundation and local cancer research and care facilities.

To learn more about Four Seasons charitable initiatives and achievements in communities around the world, click here for its latest Environmental, Social and Governance (ESG) report.

Media Contact:

Sarah Tuite
Senior Vice President, Corporate Communications and Public Relations
1165 Leslie Street
Toronto, Ontario M3C 2K8
Canada
prsm@fourseasons.com

Source: Four Seasons Hotels & Resort

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